Advertising, cloud computing and seller services have become the central pillars of Amazon's business model and now account for an impressive 50 % of total revenue.

This development illustrates Amazon's
$AMZN (+2,05%) strategic diversification far beyond traditional online retail.

It underscores the company's growing importance in the digital advertising market, its leading position in cloud infrastructure through AWS and the strength and efficiency of its comprehensive ecosystem for third-party providers.