The chart shows the sales development of Amazon.com Inc. $AMZN (+0,03%) across various business segments from 2014 to the last reporting period (LTM).
Particularly noteworthy is the strong growth of the segments:
-AWS (Amazon Web Services): +2117.36 % (37.39 % CAGR), the main driver of profitability.
-Third-party services (3P): +1195.82 % (30.03 % CAGR), supported by the platform strategy.
-Subscriptions: +1469.66 % (32.61 % CAGR), e.g. Prime memberships.
While online commerce still accounts for the majority of revenue, the share of higher-margin segments such as advertising (+324.4%, 35.54% CAGR) and AWS is growing rapidly.
This illustrates Amazon's diversification strategy and its transition from a pure retailer to a technology-driven company.
