For $NOVO B (-2,16%) . And I'm going to say $LLY (-1,63%) this will last longer. Further declining profit margins bring us closer to the assessment I made yesterday that there will be a dividend cut.
Novo Nordisk intensifies price war with Eli Lilly on weight-loss drugs
Novo Nordisk plans to raise US list prices for its popular weight-loss and diabetes drugs, Wegovy and Ozempicby up to half from next year, intensifying the price war with competitor Eli Lilly. The companies are competing on price, lowering net prices for popular GLP-1 weight-loss drugs through rebates to insurers and consumers, including recent agreements with the Trump administration. Both companies have also sought to make the drugs more accessible to potential customers by offering their drugs for sale directly through websites.

