Four days ago, I added the Chinese world market leader for household appliances to my portfolio. P/E ratio of 6, dividend yield of 8% and a payout ratio of 55%.
The D-shares are traded on the Frankfurt Stock Exchange at a discount to the H-shares on the Hong Kong Stock Exchange.
Despite the concentrated value power, Haier also has upside potential.
The "smart home fantasy" at Haier can best be described as the transformation from a hardware seller to a data and service giant.
AI and energy management are becoming increasingly important for Haier products.
The goal is for Haier to become the "Apple of home appliances". Once you are in the system (refrigerator, washing machine, air conditioner), you will buy the next appliance from Haier thanks to the perfect networking. This creates extreme customer loyalty and predictable income.
