Thank you for the detailed report. The entire beauty industry worldwide has a turnover of USD 500 billion. Rihana's products alone with Fenty Beauty and Huda already generate annual sales in the 3-digit millions. However, Ulta itself is not the global market leader, that is LVMH with Sephora. It will be extremely difficult for Ulta, as international license agreements and exclusive rights have already been concluded with Douglas and Sephora, for example, and its own portfolio is not sufficient. The Korean brands alone are all already taken. It's a very complex world. I would still invest, as beauty has extremely high margins.
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@MrMister I'd like to, yes I've also looked at it, but the pie is big enough and I also find the South American region extremely exciting, I also benefit here from $ELF where I had already considered a direct investment. $MC I'm also invested and will probably increase it again soon. I am also fascinated by the fact that 95% of all sales are made via members (Ultamate Rewards), which generates a high level of customer loyalty and can be expanded, I don't believe that a company that is so firmly anchored in the USA can be built from scratch and at the current valuation, historically speaking, probably the ideal time to go long, maybe I'll add to it again in the next few days. ✌️
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•@MrMister Other companies in this sector are also valued higher and sometimes have lower growth rates, which also prompted me to invest. As a rule, well-managed and established cosmetics companies are never really cheap. (But possibly a little cheaper in a recession)
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