McDonald's has published its quarterly and annual figures for Q4/2025 and once again underlined why the Group is a core investment in the dividend and quality share segment in the long term: In the fourth quarter, global comparable sales rose by 5.7%, in the USA even by 6.8%, underlining the demand in difficult consumer climate phases. At the same time, sales grew by around 10 % to approximately USD 7 billion and adjusted earnings per share increased by 8-10 %.
For the full year 2025, McDonald's achieved net annual sales of just over USD 26.8 billion and earnings per share of just under USD 12 - with a visible increase in sales and earnings compared to the previous year. This proves that the business model remains robust despite the inflationary environment and industry competition.
Top dividend & return of capital to shareholders
McDonald's has once again increased its quarterly cash dividend, most recently to USD 1.86 per share, creating a crisp yield base and emphasizing shareholder value. The Group has been steadily increasing dividend payments for decades and paid out around USD 5.1 billion in dividends in 2025 alone - in addition to the share buyback program.
According to current analyst estimates, the dividend for 2025 is forecast to exceed USD 7 per share, which represents an attractive yield in the current market environment and further strengthens passive income potential.
Strategic arguments for an investment
- McDonald's shows steady sales and profit growth despite economic uncertainties - a testament to the strength of the brand and the franchise model.
- Rising global same-store sales indicate continued customer loyalty.
- Strong cash flow generation enables attractive dividends and capital returns.
- Analysts remain predominantly positive and still see upside potential in the share price.
Consensus price targets:
- Analysts give McDonald's a 12-month average target of around USD 343.6, signaling around ~6-20% upside potential from current prices.
ConclusionMcDonald's combines a stable operating performance, an attractive dividend level and a proven business model that fits into almost any long-term equity strategy. MCD remains an attractive candidate for investors looking for strong cash flow companies with dividend continuity - with the potential to combine current income and asset growth.
No investment advice, this is my personal opinion. It is not intended to encourage anyone to buy or sell.
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