My Quality Growth Portfolio: A critical look!
My Quality Growth Portfolio is slowly taking shape. In recent months and years, I have made bad investments such as Alibaba and the Clean Energy ETF have been cleaned out. A certificate that was offered to me by Sparkasse years ago also expired with -33% after 5 years and a €200 holding premium. OUCH!
The remaining positions have proven to be solid and I am convinced of them.
Now I am faced with an important decision: Sell my Allianz position to invest in companies like Airbnb (ABNB), Booking Holdings (BKNG) or Evolution Gaming (EVO) to invest? I think Allianz offers too little upside and innovation - the 5% dividend is not enough for me in the long run.
Thoughts on Allianz and the insurance sector
My main argument against Allianz is that FinTechs and InsurTechs are increasingly disrupting companies like Allianz disrupt similar to what is currently happening in the banking sector. The trend towards technology offers enormous efficiency gains:
Technology reduces costs
Cost savings are passed on to the customer
This leads to a better productwhich leads to more customer satisfaction leads to
More satisfied customers means more growth
This model, known as the Amazon Flywheel Playbookis the reason why I am heavily invested in FinTech invested. ($NU (+0,57 %) )
Airbnb: A strong candidate for my portfolio
My thesis on Airbnb (ABNB) is based on the CEO's close relationship with Sam Altman from OpenAI. I suspect that Airbnb will be able to do this sooner than other companies, AI into travel planning sooner than other companies.
The CEO has already talked about developing a "concierge" that will actively help us with travel planning. travel planning travel planning. I find this extremely exciting because Airbnb is also solving some of the problems of the OTAs (online travel agencies), such as mass tourism. mass tourism.
Let's imagine that: When many people think of a vacation in France, they only think of Paris. But with well-integrated AI, Airbnb could make travelers aware of other, less crowded but equally attractive destinations. This could change the entire travel market and give Airbnb a real advantage - also in terms of regulatory risks.
Airbnb has focused on its niche over the last decade. In the long term, they will expand their services. Recently, we have already seen small changes - e.g. ICONS and the relaunch of Experiences.
Airbnb has an incredibly strong brand and generates over 80% of its traffic organically, i.e. people know Airbnb and type it into the search bar (or use the app) and are not lured to the platform by advertisers. This saves huge marketing costs for Airbnb, as they are the platform responsible for marketing.
The ICONS have turned out to be a great marketing gig.
- Changes in consumer behavior
Another argument in favor of Airbnb: I have the feeling that my generation is investing less and less in expensive branded products products, but places more value on experiences, travel and vacations lays. This trend speaks directly to Airbnb's business model, which focuses on precisely these needs.
Conclusion: sell alliance, strengthen growth stocks
The decision, Allianz is based on my assessment that the company will benefit in the long term from FinTechs and InsurTechs could overtake it in the long term. The current dividend yield of 5% is solid, but I am looking for more upside and innovation for my portfolio.
By reinvesting in Airbnb, Booking Holdings or Evolution Gaming I would like to align my portfolio towards future-oriented technologies and high-growth business models - with a special focus on the travel market and digital services.