$ELF (+0,47 %) 👍🏻👍🏻
Elf Beauty (NYSE: ELF) is making history as the first beauty brand to launch a financial literacy game on Roblox. This experience is specifically designed to empower the Roblox community through engaging financial education while building player confidence. Developed by Karta in partnership with Chime, a leading financial technology company and the #1 most popular banking app, "Fortune Island: Earn Learn Flex" is designed to unite the community in a fun and engaging way while teaching important financial decision-making skills.
With over 50% of Generation Z expressing a desire to become entrepreneurs*, it's clear that this generation has ambitious goals. elf's existing Roblox experience elfUP! invites the community of young entrepreneurs to build their dream business. elf UP! boasts impressive statistics, including 22.1 million lifetime visits (as of April 11, 2025), 1.29 million average visits per month, and a 96% approval rate.
"Generation Z would rather talk about virtually anything than money or debt - so we've turned the tables on them," said Patrick O'Keefe, Chief Integrated Marketing Officer at Elf Beauty. "We created 'Fortune Island: Earn. Learn. Flex.' to empower our community with the skills and confidence to be their best Elf selves. By building real connections and fostering personal growth, we are creating not only a safe space, but a platform for Generation Z to unleash their strengths, take control of their future and grow on their own terms."
However, social media and other factors have contributed to financial insecurity, leaving Generation Z struggling to manage their money and plan for their financial future*. In addition, one in three Gen Zers lack confidence in managing their finances and three in four feel they only have enough money to survive, not thrive*. To provide our community with the tools they need, elf has partnered with Chime to bridge the financial literacy gap and empower our community by providing an engaging platform for learning about personal finance.
With the goal of highlighting the importance of every eye, lip and face, Elf developed this original social story game based on educational milestones for each financial life stage - from early education for teens to investment strategies for those nearing retirement. Players go through four unique stages and are faced with real-life scenarios that help them save money, budget wisely, protect investments and invest with purpose.
"The most successful brands on Roblox have their finger on the pulse of Generation Z, authentically stand by their values and reach their target audience where they are," said Justine Higueras, Head of Beauty Partnerships at Roblox. "This includes Elf, a fan favorite with proven success on the platform, and now Chime, who together are engaging and empowering our community of millions of Generation Z users and looking for creative, new ways to enhance their experience on and off the platform."
Elf and Chime are changing the rules of the game for our community and the way they engage in financial education. By combining storytelling, gaming and social connections, Elf is leading the way in empowering the next generation to make informed financial decisions and realize their dreams.
Dive into the world of financial literacy and play Elf UP today!: https://www.roblox.com/communities/16231884/elf-UP#!/about
https://www.wallstreet-online.de/nachricht/19264587-e-l-f-is-the-first-beauty-brand-to-launch-a-financial-literacy-game-on-roblox
