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L'Oreal
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Discussion sur OR
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53Quarterly figures 28.07-01.08



Traffic lights spent hundreds of thousands of euros on make-up
Hello my dears,
As an Elf Beauty investor, I hope that a lot of money has flowed into Elf's sales.
But given the large sum involved, I fear that Loreal was able to profit here.
Taxpayers are paying for the federal government's make-up costs. According to a media report, there are now some figures on the balance sheet of the traffic light and the red-green minority government.
According to a media report, the traffic light government spent at least 538,000 euros on make-up between the beginning of 2022 and the end of 2024. However, as "Bild" reported, citing government figures, this calculation did not include the styling costs incurred between May and December 2024 for former Foreign Minister Annalena Baerbock and her team at the Federal Foreign Office.
Under the red-green minority government, at least another 49,646 euros were added between the beginning of January 2025 and the end of March 2025, according to the report.
According to the report, Baerbock and her department also spent a particularly large amount of money on make-up during these three months. They would have spent a total of 20,849 euros on make-up in these three months. That's 7440 euros a month. According to Bild, former Chancellor Olaf Scholz and the Chancellery spent 13,015 euros.
Otherwise, the female ex-ministers and their departments are far ahead. Lisa Paus (Greens) and the Ministry of Family Affairs contributed costs of 4287 euros, the Ministry of the Interior led by ex-minister Nancy Faeser (SPD) 3737 euros and the Ministry of the Environment led by ex-minister Steffi Lemke (Greens) 3554 euros. Bringing up the rear were the Ministry of Construction (1999 euros), which was led by Klara Geywitz (SPD) at the time, and the Ministry of Economic Affairs (598 euros) with Robert Habeck (Greens) at the helm at the time.
None of the other ministries provided any information, which is why the total costs are not complete. Costs for hairstyling, clothing and photographers are not included, it is further stated.
Merkel spent 3000 euros a month on a stylist
By way of comparison, while Baerbock and her team invested around €7440 per month in make-up in 2025, former Federal Chancellor Angela Merkel, for example, had accumulated costs of around €3000 per month for the federal government after leaving office in 2023 - not only for make-up, but also for her hairstyle, mind you. This also included the hotel and travel costs of her stylist.
The Taxpayers' Association had massively criticized the rising costs of top politicians' appearances in the past. In 2023, President Reiner Holznagel said that taxpayers could not be expected to pay for politicians' make-up artists and hairstylists.
And it is not only make-up costs that cost taxpayers a lot of money, but also photographers. At state level, for example, the Bavarian state government led by Minister President Markus Söder (CSU) has recently attracted particular attention. Under him, the costs for photographers had multiplied compared to his predecessor Horst Seehofer, reported Der Spiegel in 2023.
In the first four months of the year alone, the State Chancellery reportedly spent around 75,000 euros - and that was just for freelance photographers. A permanently employed photographer was also on the pay slip, it said. In 2022, Söder spent around 220,000 euros, more than twenty times as much as Seehofer, said former SPD parliamentary group leader Florian von Brunn at the time. (Tsp)

Ulta Beauty Q1 Earnings Highlights
- Revenue: USD 2.85 billion (estimated USD 2.79 billion) ✅ +4.5% year-on-year
- Earnings per share: USD 6.70 (estimated USD 5.75) ✅
- Comparable sales: +2.9 % (compared to +1.6 % year-on-year)
- Gross margin: 39.1 % (compared to 39.2 % in the previous year)
- Inventory: USD 2.1 billion (+11.3% year-on-year)
Guidelines for the 2025 financial year:
- Sales: USD 11.5-11.7 bn (previously: USD 11.5-11.6 bn | estimate USD 11.58 bn)
- Earnings per share: USD 22.65-23.20 (previously: USD 22.50-22.90 | estimate USD 24.07)
- Comparable sales: 0 % to +1.5 % (previously: 0 % to +1 %)
- Operating margin: 11.7-11.8% (no change)
- Share buybacks: ~USD 900m (no change)
- New stores: ~60 | Conversions/relocations: 40-45
- Capital expenditure: USD 425-500m
- Tax rate: ~24.5
- Depreciation/amortization: USD 290-300m
Other key figures for the first quarter:
- Operating profit margin: 14.1 % (compared to 14.7 % in the previous year)
- Net income: USD 305.1 million (compared to USD 313.1 million in the previous year)
- Selling and administrative expenses: USD 710.6 million (increase of 6.7% compared to the previous year)
- Store space: 6 new stores opened; now 1,451 in total
- Share buybacks: USD 358.7 million repurchased in the 1st quarter
- Cash and cash equivalents: USD 454.6 million
Management:
- CEO: "The start to the 2025 financial year is encouraging thanks to the success of our Ulta Beauty Unleashed program. However, the outlook reflects the uncertainty regarding consumer demand. We remain focused and flexible."

Not every Buffet strategy needs to be understood.
And not every investment decision has to be the Holy Grail.
So don't let yourself be controlled too much by others and stay true to yourself.
My investable universe
When I‘m screening markets for my investable universe I look for high-quality compounders with:
- Strong and consistent capital returns (ROCE)
- High and stable profitability (gross, operating, and FCF margins)
- Steady revenue growth over time
- Large market capitalization (mature, established companies)
In detail I’m screening for:
- Market Cap: at least $ 10B
- ROCE 3-Year Avg: ≥ 25%
- ROCE 10-Year Avg: ≥ 25%
- Gross Margin 3-Year Avg: ≥ 50%
- FCF Margin 3-Year Avg: ≥ 20%
- Operating Margin 10-Year Avg: ≥ 25%
- Revenue per share CAGR 3-Year: ≥ 5%
- Revenue per share CAGR 10-Year: ≥ 5%
- FCF per share CAGR 3-Year: ≥ 10%
- FCF per share CAGR 10-Year: ≥ 10%
- Consistency/stability of earnings (from max. 1.0): ≥ 0.8
- No more than 75% revenue exposure to one single country/market (eg. USA)
Here are my current holdings:
My Portfolio
Today I‘m sharing with you my main portfolio. This doesn’t include any ETF investments and crypto currencies / gold etc. since I want to focus my presence on getquin on stock-picking.
Read my 3-part portfolio strategy posts to get the full picture - here are just the main pillars of what I‘m doing:
- Long-term buy and hold (average holding time 5+ years at least)
- Focus on high-ROIC compounders riding secular trends (top-tier capital efficiency)
- High margins, strong FCF growth, large moats (7 powers strategy)
- Holding not more than 20 stocks at a time while mainly focusing on US and EU based companies
I like to divide my holdings into „core holdings“ (forever stocks) and „trend picks“ (2030 stocks) as follows:
Core Holdings (“Forever Stocks”):
- $MSFT (+8,75 %)
$ADBE (-1,22 %)
$META (+8,72 %)
$MA (+1,71 %)
$AMZN (+3,08 %)
$OR (+6,79 %)
$MC (+0,22 %)
$RMS (-4,05 %)
$EL (-0,7 %)
$BRK.B (+0,89 %)
$MSCI (+1,7 %)
$SPGI (+0,3 %)
Growth Picks (“2030 Stocks”):
My portfolio strategy (part 3)
I use the 7 Powers framework from the book “7 Powers: The Foundations of Business Strategy” by Hamilton Helmer. It’s a killer framework for understanding why some businesses create lasting value and compound returns over time.
Each “Power” is a sustainable strategic advantage that lets a company generate outsized returns for a long time. I ask the 7 questions for each stock I am considering to buy.
1. Counter-Positioning
- What it is: A new entrant adopts a superior business model that incumbents can’t copy without damaging their own biz.
- Example: Netflix vs. Blockbuster. Blockbuster couldn’t move to streaming without killing its DVD revenue.
- Why it matters: Creates asymmetric pressure; the old guard is paralyzed.
2. Scale Economies
- What it is: Unit costs drop as volume increases.
- Example: Amazon, Costco. Bigger = cheaper = stronger moat.
- Why it matters: Hard to compete if you can’t match their cost base.
3. Switching Costs
- What it is: Customers stick around because switching is painful.
- Example: Adobe Creative Cloud, Microsoft Office, Salesforce.
- Why it matters: High retention = stable cash flows = compounding machine.
4. Network Effects
- What it is: The product gets better as more people use it.
- Example: Meta, Visa, LinkedIn.
- Why it matters: Leads to dominance, creates a feedback loop of growth.
5. Branding
- What it is: Emotional or symbolic value, not just functional.
- Example: L’Oréal, Hermès, Apple.
- Why it matters: Lets companies charge premium prices and keeps customers loyal even if alternatives exist.
6. Cornered Resource
- What it is: Exclusive access to a critical asset — talent, IP, data, supply.
- Example: ASML (EUV tech), Novo Nordisk (Ozempic IP), Ferrari (brand + heritage + team).
- Why it matters: If no one else can get it, you win.
7. Process Power
- What it is: Unique internal processes that drive efficiency, innovation, or quality — and are hard to copy.
- Example: Toyota (lean manufacturing), Amazon (logistics, culture of innovation).
- Why it matters: Long-lasting edge baked into the org’s DNA.
If I had to chose one, Network effects would be the most important one for me.
Here are my current holdings:
Also, I think you are missing TESLA in there… ;)
Good luck my friend
If I had to chose 3 stocks for the rest of my life
I would probably pick the following 3, if I really had to buy now and hold for 5+ decades.
1. L’Oréal $OR (+6,79 %)
Why it’s high conviction:
- Decades of consistent, organic growth
- Massive tailwinds from skincare, anti-aging, and premiumization — especially in emerging markets
- Exceptionally high ROIC and brand power
- Very resilient and non-cyclical — even in downturns, people keep spending on self-care
- A textbook example of a long-term compounder in the consumer space
2. S&P Global $SPGI (+0,3 %)
Why it’s high conviction:
- Near-monopoly in credit ratings, indexes, and financial analytics
- Asset-light, very high margins and ROIC
- Direct beneficiary of long-term financial trends like ETFs and increasing regulation
- Highly predictable revenue streams, capital-efficient growth
- A “picks-and-shovels” play on global capital markets
3. Microsoft $MSFT (+8,75 %)
Why it’s high conviction:
- Dominates key structural trends like Cloud, AI, and enterprise software
- Huge share of recurring revenue, hard to disrupt
- Consistently high margins and free cash flow
- Strong moat across multiple segments — productivity, infrastructure, dev tools
- Grows like a tech stock, defends like a consumer staple
My portfolio strategy (part 2)
- Concentrate on the following sectors: Tech, consumer, healthcare, financial (excluding banks), industrials
- Smallest position size 2% / largest position size 15%
- Only sell a position when it can be replaced with a position that increases the overall quality of the portfolio
- Avoid companies with little to no track record or companies going through a restructuring phase
Here are my current holdings:
My portfolio strategy (part 1)
My Portfolio is a selection of 15-25 companies which I am buying and planning on never selling. The overall criteria for my #investableuniverse are the following. I will go in-depth in another post:
- Little capital needed to run the business (high ROCE)
- High returns on invested capital (high ROIC)
- Profitability track-record with high gross margins / operating margins / high free cash flow margins
- High free cashflow growth / substantial revenue growth
- Global revenue diversification
- Low cyclicality
- #tollbooth Company - Large moat / brand name in the industry / no alternatives to the product
- Predictable sources of future growth / global trends
Here are my current holdings:
Titres populaires
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