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LVMH Q1, stability despite currency pressure

LVMH $MC (+3,19 %) shows resilience in the first quarter of 2026, even if the bare figures are clouded at first glance by exchange rate effects.


The most important key figures:

Sales: €19.1 billion (Reported: -6%).

Organic growth: +1 %

Currency effect: -7% (massive headwind from the strong euro).


Performance check of the divisions:

Watches & Jewelry (+7 %): The clear growth winner thanks to strong Tiffany collections.


Wines & Spirits (+5%): Recovery in champagne and strong business in China.


Selective Retailing (+4%): Sephora continues to shine with global momentum.


Fashion & Leather Goods (-2 %): The core segment is feeling the effects of the reluctance to spend in the Middle East.


Perfume & Cosmetics (0%): Christian Dior and Guerlain maintain stable levels.


Regional trends:

While Asia (excl. Japan) remains the locomotive with +7% organic growth and the USA (+3%) is up, Europe and Japan both recorded a decline of 3%.


Conclusion for the market:

LVMH demonstrates operational strength in a volatile environment. The organic growth shows that the desirability of the brands is unbroken - only the conversion into euros is currently having a negative impact on the balance sheet. The focus remains on "icons" and strict cost efficiency.

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13 Comentarios

The fact that the watches they have under their roof are booming says it all about the clientele haha
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@jkb92 Zenith, Bulgari, TagHeuer etc... what do you think? Watches up to 200k

https://www.watchtime.net/brands/luxusuhren/louis-vuitton-x-de-bethune-lvdb-03-louis-varius-project for 4 million
@Therapeut 200k maybe for a Hublot. But not zenith and TagHeuer, and certainly not bulgari. The really rich or the rich with taste go elsewhere.
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Maybe, but my last sentence still applies :)
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@jkb92 So I know a lot about watches! And I wouldn't buy a watch for 200k for ANY brand that LVMH owns! Especially not a Hublot! There are much better brands: Jaeger-LeCoultre, Vacheron Constantin or even Rolex for all I care! You only have to look in the Louis boutiques, only young people who want a bit of luxury and overdraw their bank account for it 😉 That's exactly why I bought Hermes shares, a completely different house number 💪
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@BavarianLion Thank you! If an investment goes particularly well, I'll get myself a Jaeger Ultra Thin Moon 🥹🥹🥹
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@jkb92 I have ordered the Ultra thin Moon and will pick it up on Saturday 😀 I'm really looking forward to it 🔥 But it will also be the last luxury watch I buy 😂 Depot is more important 😉
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@BavarianLion 🥹 Very strong. For me the most beautiful dress watch :)
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@jkb92 Definitely! I have a Rolex Day-Date and a Daytona rose gold as an investment! But Rolex is no match for Jaeger LeCoultre 😉 I don't want to brag about it either, but sometimes a smart investment can also pay off outside the stock market 🚀
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@Therapeut How do you rate the development in the Fashion & Leather segment? After all, this segment is $MC 's highest-margin business and has been showing negative growth rates for several quarters now.
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@DividendenPapa
I don't see the current weakness at LVMH as a structural problem, but rather as a cyclical effect. After the strong post-Covid boom and due to the current weakness in China as well as geopolitical uncertainties, the entire luxury sector is under pressure. This can also be seen in comparison with other brands, which are experiencing similar or even sharper declines. For me, this is therefore more an issue of the overall environment than a specific problem for LVMH.

What do you think about Lvmh?
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@Therapeut I actually share your view. I also don't believe that we are seeing a structural problem here at $MC, but that a lot is currently being driven by market sentiment and weaker demand. At the same time, I am also of the opinion that we have not necessarily seen the bottom in the luxury segment yet. The development in the core business continues to show stabilization at a low level rather than a real turnaround.

I am therefore currently leaving my $MC position in the savings plan, as I am already invested. However, I would not build up a new position at the moment until a clear and sustainable bottom emerges.

Are you invested in other companies in the luxury segment besides $MC?
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