📅 Tuesday, 30.09.2025 - 16:00 CEST, New York
Amazon invites you to its biggest hardware event for almost two years. New devices from the following areas are expected Echo, Kindle and Fire TVall with a focus on the new Alexa Plus AI.
🔑 What to expect:
- New Echo speakers & possibly Echo Show with Alexa+ integration
- Kindle with color display & pen support ("stroke of a pen") under discussion
- Updates for Fire TV (possibly new sticks or smart TVs)
- Smart home updates (Ring, Eero) not ruled out
- First major appearance of Panos Panay (former Microsoft Surface boss) as head of hardware at Amazon
👉 For Amazon, it's about showing that Alexa+ remains relevant in the age of AI - and that devices are moving back to the center of digital life.
⚡ Expected to be the biggest Amazon event for years - just in time for Prime Day.
