With the comeback of dad sneakers $7936 (-0,91 %) ASICS is once again gaining relevance - a share that represents an exciting investment thanks to its technological expertise and strong lifestyle potential.
Why it's exciting
- Performance coreAbout 50% of sales come from technically leading running shoes with GEL cushioning - still one of the flagships of the industry.
- Lifestyle momentumThe Onitsuka Tiger collections and the "dad sneaker" trend have recently catapulted ASICS into the spotlight. If you browse Zalando or sneaker forums today, you hardly see any other brands.
- Digital expansion: E-commerce sales are growing at double-digit rates, direct and online sales are key growth drivers.
- Global presenceEurope and North America together account for over 50% of sales, with China and South East Asia growing rapidly.
Hard facts
- Market capitalization≈ USD 2.4 bn (¥345 bn) - established mid-cap with a solid balance sheet
- FY 2024:
- Sales + 18.9 % to ¥ 678.5 bn.
- Net profit + 80.9 % to ¥ 63.8 bn.
- P/E RATIO (TTM): ~ 22× - below Nike, but above Skechers
- Free cash flow margin9.4 % - strong cash generation
- Dividend yield: ≈ 1.2 % - moderate payout with healthy growth
Trend observation & outlook
- In the last few months I see ASICS models everywhereWhether on Instagram feeds, in sneaker stores or with friends - the "dad sneaker" hype is back.
- Great potentialthat ASICS will benefit from this revival in the long term: The combination of retro look and technical background appeals to both the fashion community and running enthusiasts.
- My impression as a young consumer: This trend reversal is not just a short-term phenomenon, but could last for several yearsas the industry increasingly focuses on comfort and nostalgia.
Risks
- Trend cycleFashion cycles can change quickly - if the "dad sneaker" boom subsides, ASICS could come under greater competitive pressure in the short term.
- CompetitionNike, Adidas, On and newcomers are also pushing into the sneaker lifestyle market.
- Currency and cost risks: Strong exposure to the yen and rising raw material and logistics costs could squeeze margins.
Bottom line
$7936 (-0,91 %) stands for a successful symbiosis of performance technology and stylish retro design. Those who believe in brands that tradition, innovation and fashion trends should put this share on their watch list - with an eye on possible fashion trend fluctuations, of course. 🚀👟
Your opinion?
What do you think of the "dad sneaker" boom: short-term hype or long-term comeback?
