What began as a university project at Harvard Business School in 2012 is now a tech giant with billions in sales: Grab Holdings - the super app for mobility, delivery services and digital payments in Southeast Asia.
🚕 From MyTeksi to the super app
Founded by Anthony Tan and Tan Hooi LingGrab (then called MyTeksi) with the aim of making cab travel in Malaysia safer. The idea: an app with GPS tracking that connects passengers with registered drivers. Today, Grab is much more than just a mobility service.
🔍 What does Grab do today?
Grab combines the functions of about, DoorDash, Instacart and PayPal - all in one app.
🚗 1. mobility - market leader in almost all countries
- Over 5 million driver-partners
- Services like GrabCar, GrabTaxi, GrabBike and much more.
- Market shares:
- 🇲🇾 Malaysia: 97 %
- 🇵🇭 Philippines: 91 %
- 🇹🇭 Thailand: 85 %
- 🇻🇳 Vietnam: 67 %
- 🇮🇩 Indonesia: 50 % (competition with Gojek)
[1]. Rumors: Grab could take over Gojek - a recent USD 1.2 billion debt deal could be designed to do just that.
- Mobility turnover (12 months): approx. USD 1.1 billion
- EBITDA margin: approx. 55 %
🍔 2. delivery - largest sales driver
- Combination of food delivery & Grocery Delivery
- Market leader in all countries except Vietnam
- Grab supports retailers with financing and is itself active in retail
Most important step:
2021 Takeover of Jaya Grocery (Malaysia) → strong growth in product range & platform effects
- EBITDA margin: of -54 % (2022) to +14 %
- Long-term target:
4% of GMV as EBITDA
📌 Conclusion:
Grab is much more than a ride-hailing service - it is an ecosystem for mobility, commerce and finance in one of the fastest growing regions in the world.
With a strong market position, growing profitability and potential expansion through acquisitions, Grab remains an exciting player.
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