The shoes are not that cool except for hiking

but the company itself top and very good purchase price in my eyes

$DECK (-0,45 %)

Deckers Brands share: Chart from 23.05.2025, price: USD 126.09 - symbol: DECK | source: TWS

If the share price falls below USD 108 in regular trading, a renewed setback towards USD 100 or USD 94 must be expected.

Below this level there would be a Verkaufssignalwith possible price targets at USD 82 and USD 75.

If, on the other hand, the share price returns above USD 108, the situation will ease immediately.

Deckers goes on the offensive

However, earnings of only USD 0.62 - 0.67 per share are forecast for the first quarter, disappointing expectations of USD 0.79 per share.

Deckers therefore assumes that the waters will become rougher for the time being.

But instead of going on the defensive, the company is going on the offensive and buying back its own shares on a large scale. Aktien back.

In the last 12 months, 3.80 million treasury shares have been retired, 1.8 million of them in the final quarter - i.e. in the period from January to the end of March. In the first weeks of the current quarter, a further 765,000 treasury shares were purchased.

In total, this corresponds to around 3% of the outstanding shares, but this is not the end of the story.

Yesterday, Deckers decided on further buybacks with a volume of USD 2.25 billion. This would currently be enough to cancel almost one in seven shares.

Furthermore, the balance sheet is squeaky clean. The company has no debt and USD 1.89 billion in cash. Deckers should therefore be well equipped for a possible crisis.

The only question that remains is how long and how deep the crisis will be. Perhaps the time is not yet right to make a large-scale investment in Deckers.

However, it seems to be mainly a question of timing.

https://www.lynxbroker.de/boerse/boerse-kurse/aktien/deckers-outdoor-aktie/deckers-outdoor-analyse/?a=3355991664&utm_medium=email&utm_source=newsletter&utm_campaign=newsletter-boersenblick&newsletter=true&mc-rss-cache-bypass=2025052607&goal=0_d93daae099-8acccb8cd2-410756260#deckers-comeback-chance-oder-ende-einer-aera

Numerous exciting quarterly figures are due this week. Particularly in focus: Palo Alto Networks ($PANW (-1,08 %)), Snowflake ($SNOW (-1,03 %)), Target ($TGT (+0,01 %)), Intuit ($INTU (+1,09 %)), Workday ($WDAY (+0,08 %)), Deckers Outdoor ($DECK (-0,45 %)) and BJ's Wholesale ($BJ (-1,28 %)).

⸻

📅 Monday (19.05.)

- Trip.com ($TCOM)

- ZIM Integrated Shipping ($ZIM)

- 8x8 ($EGHT)

- Gilat Satellite ($GILT)

- Agilysys ($AGYS)

- Compugen ($CGEN)

- Transcat ($TRNS)

📅 Tuesday (20.05.)

- Palo Alto Networks ($PANW)

- Bilibili ($BILI)

- Tuya ($TUYA)

- Modine ($MOD)

- Toll Brothers ($TOL)

- Viking Holdings ($VIK)

- Amer Sports ($AS)

- Arbe Robotics ($ARBE)

- XPeng ($XPEV)

- Full Truck Alliance ($YMM)

- XP Inc ($XP)

📅 Wednesday (21.05.)

- Target ($TGT)

- TJX Companies ($TJX)

- Baidu ($BIDU)

- Medtronic ($MDT)

- Wix.com ($WIX)

- Urban Outfitters ($URBN)

- Domo ($DOMO)

- American Superconductor ($AMSC)

- Qifu Technology ($QFIN)

📅 Thursday (22.05.)

- Analog Devices ($ADI)

- BJ's Wholesale ($BJ)

- Deckers Outdoor ($DECK)

- Autodesk ($ADSK)

- Intuit ($INTU)

- Workday ($WDAY)

- Ross Stores ($ROST)

- Advance Auto Parts ($AAP)

- Lightspeed Commerce ($LSPD)

- TD Bank ($TD)

- Keysight Technologies ($KEYS)

📅 Friday (23.05.)

- Booz Allen Hamilton ($BAH)

🔗 Full overview: earningswhispers.com/calendar

In the S&P 500, 224 out of 500 shares are in the red this year. "Welt" has analyzed which stocks have the potential to catch up.

The criteria:

The stocks must have lost at least 20 percent in price since the beginning of the year, have at least double-digit price potential according to analysts' estimates and also be recommended as a buy by at least 50 percent of augurs.

The candidates (selection):

$UNH (-0,22 %) - United Health

$DECK (-0,45 %) - Deckers Outdoor

$UPS (+0,66 %) - UPS

$HAL (+1,24 %) - Halliburton

$MRK (+1,59 %) - Merck

$NCLH (+0,95 %) - Norwegian Cruise Line

$IQV (-1,25 %) - IQVIA Holdings

Source: Welt, 14.05.25 (excerpt) | Image: ChatGPT

Sales of selected competitors of Nike $NKE (+1,59 %) :

Nike(USA): $49.0 billion, -8% in the last quarter compared to the previous year, $NKE (+1,59 %)

Adidas*(Germany): $24.6 billion, +7%, $ADS (-1,68 %)

Lululemon**(USA): $10.2 billion, +9%, $LULU (-1,06 %)

VF Corporation**(USA): $9.9 billion, +2%, $VFC (+0,36 %)

Anta Sports*(China): $9.7 billion, +14%, $2020 (-1,08 %)

Puma*(Germany): $9.3 billion, +0%, $PUM (+3,34 %)

Skechers**(USA): $8.7 billion, +13%, $SKX (-0,59 %)

New Balance*(USA): $7.8 bn, unlisted

Under Armour*(USA): $5.4 billion, -6%, $UAA (+0,35 %)

Deckers Brands**(USA): $4.6 billion, +17%, $DECK (-0,45 %)

ASICS*(Japan): $4.1 billion , +16%, $7936 (+1,16 %)

Li Ning*(China): $3.9 bn, +2%, $2331 (+2,96 %)

On Holding**(Switzerland): $2.5 billion, +32%, $ONON

Despite all its problems, Nike is still twice as big as Adidas and somewhat as big as its four main competitors (Adidas, Anta Sports, Puma, New Balance) combined. together.

The Nike share is currently in a 60% drawdown (the worst in 25 years) and is roughly at the level of the COVID-19 low in March 2020.

Attractive risk-reward ratio?

Is Nike a buy, hold or sell for you?

*Main competitor

**Competitor in certain segments