Apple's difficult year 2025

Apple $AAPL (-0,16 %) is facing major challenges in 2025. The share price has fallen by 19% over the course of the year, leaving investors concerned. At the same time, the company is facing an antitrust investigation by the Department of Justice (DOJ), which is shaking confidence in the company's management. Another conflict is the bitter legal dispute with Epic Games over App Store purchases, which raises the question of control over digital platforms. The introduction of an improved Siri has also been postponed indefinitely, which shows that Apple is lagging behind competitors such as Google and Samsung in the field of artificial intelligence. $GOOGL (-2,15 %) and Samsung $102780 are lagging behind. Added to this is the announcement of former design chief Jony Ive working on a new consumer product with Sam Altman and OpenAI. These developments present CEO Tim Cook with an unprecedented challenge, especially in light of former President Trump's demands that Apple should produce iPhones in the US or else face high tariffs. This mixed situation is causing uncertainty and casts Apple's future in a different light.

Nvidia's new strategy for China

In the USA, Nvidia $NVDA (+1,13 %) is reportedly planning to launch a new AI chip that will be cheaper for the Chinese market than the previous H20 model. This decision is a direct response to the US export restrictions imposed by the Trump administration in April. These measures have severely restricted the shipment of Nvidia's H20 chips to China, which is expected to result in a drop in sales of up to 5.5 billion dollars per quarter. Nvidia's market share of AI chips in China has fallen from an impressive 95% before the export restrictions in 2022 to just 50% currently, which CEO Jensen Huang finds worrying. Despite these setbacks, China remains a key market for Nvidia, accounting for an estimated 13% of sales in the 2025 financial year. Huang highlights that the Chinese AI market is expected to reach 50 billion dollars in the next two to three years. Missing this opportunity could mean a significant loss for Nvidia, which is why adjusting its strategy for China is of great importance.

Sources:

https://finance.yahoo.com/news/apples-difficult-2025-is-tim-cooks-biggest-test-yet-193007489.html

https://finance.yahoo.com/video/nvidia-stock-export-controls-mean-180000127.html

Dear getquin community,

From time to time I come across posts and especially comments asking about the exact meaning of share buybacks.

I would therefore like to explain in simple terms to all those of you who lack the knowledge in this regard what is behind such buybacks and what advantages and disadvantages they may entail.

____________________

A share buyback (share buyback) refers to the process by which a company own shares shares on the capital market. These shares can then either be withdrawn - which reduces the number of shares in circulation - or remain in treasury, for example for later issue as part of employee participation programs.

Companies use share buybacks for various strategic reasons. They often serve to capital structure managementthe the distribution of liquidity to shareholders or the or to improve key financial figures. Many companies resort to this method particularly in phases of stable profits, a lack of investment alternatives or a low share price.

One prominent example is the US technology group $AAPL (-0,16 %) which has been carrying out a massive buyback program since 2012. By 2025, Apple will probably have invested almost 1,000 billion US dollars (that's right, 1 trillion US dollars) in share buybacks. Although the company will not record a dramatic increase in annual profits during this period, earnings per share (EPS) will rise significantly - a consequence of the lower number of outstanding shares.

Calculation example - EPS increase through buybacks (Apple, simplified):

• Annual profit (net income): USD 100 billion (unchanged)
• Before buyback: 20 billion shares outstanding → EPS = 100 / 20 = USD 5.00
• After buyback: 18 billion shares outstanding → EPS = 100 / 18 = USD 5.56

EPS increases by more than 11% simply due to the reduction in the number of shares, although the operating result has not changed. This effect can boost investor confidence and lead to a rising share price.

💪🏼 Advantages of share buybacks:

• Increase in earnings per share (EPS)The profit is spread over fewer shares, which improves the key figure.
• Flexible return of capital to shareholders: Buybacks are an alternative to dividends and offer greater flexibility in terms of timing.
• Avoidance of dilution effectsParticularly relevant for extensive share option programs.
• Signal effect on the capital marketBuybacks can be interpreted as a sign that the company believes in its future and considers the share to be undervalued.
• Positive effect on the share priceIncreased EPS and positive market confidence can support or raise the share price.

👎🏻 Disadvantages and risks of buybacks:

• Reduced ability to invest: Funds used are not available for research, development or expansion.
• Optical improvement of key figuresEPS increases without the economic substance improving.
• Short-term orientationBuy-backs can primarily serve the purpose of increasing management bonuses or meeting analysts' expectations.
• Increased balance sheet risk with debt financingCompanies that finance buybacks through loans increase their debt.
• Signal of lack of growth opportunitiesExcessive buybacks can be interpreted as an indication that the company lacks strategic investment ideas.

Sources:

• Apple Investor Relations: https://investor.apple.com
• Cash economic and financial information web portal: https://www.cash.ch/news/top-news/apple-aktienruckkaufe-durften-2025-eine-billion-dollar-ubersteigen-593593
• Investopedia - Share Buybacks: https://www.investopedia.com/articles/02/041702.asp

Long time no go 🙄... but now you're due Tim Cook... Adios my oldest stock $AAPL (-0,16 %) in the mix. Out with 100% increase... Timing definitely not good, but the prospects are too stupid for me... 👋🏽 #apple

Hello Getquins,

As always, I'm starting my summer a little early with a vacation. This time it's not Asia but surprisingly :-) the USA.

As it's my first vacation in this country (otherwise only on business) I'm taking advantage of other opportunities, not just the company and hotel.

$ROST (+0,79 %) The shares of the company are very strong here and were not known to me as a share, the turnover, profit and share price in the past are very lucrative.

My investment $PEP (-1,33 %) I hardly see here except for sweets like Lay Chips but $KO (-0,85 %) is the leading beverage here.

I have $TSLA (-1,82 %) and am surprised at the company empire, the South African is doing (almost) everything right. His company Space X (now also rockets), the Boring Company opposite and batteries under construction for houses, companies and cities are a large portfolio.

They build like mad here, whether streets $CAT (-1,71 %)

$DE (-0,58 %) or entire residential areas with several hundred houses.

The integration of South Americans has been properly implemented here, you can see them working in construction, with the cleaning crew or as handymen in the trades. Whether this will work in Europe with state support is questionable, but it's a different topic.

Almost 90% of people here have $AAPL (-0,16 %) iphone, $F (-4,69 %) pickups or $GM (-4,4 %) a few European ones can also be seen here $VOW (-2,16 %)
$BMW (-2,24 %)

The bar culture, restaurants and dinners are very popular.

$BOM

Of course there is a huge $WMT (+0,29 %) and next to it the $CVS (-1,1 %)

Best regards and hope you had Easter or soon Whitsun vacation.

So long

Smudo

$AAPL (-0,16 %) will pull the trigger again today because of Trump. Do you think it makes sense to go straight in or wait for Monday or the rest of the week? In the end there will be another Twitter post from the guy and the share will recover immediately

President Trump says that all iPhones sold by Apple $AAPL (-0,16 %) sold in the USA must be manufactured in the USA, otherwise they face tariffs of "at least 25%".

He also says that a 50 percent tariff on the European Union will come into force on June 1.

The trade war is back. 😒

I have money left over and so I thought I'd park some of my money in Apple, I'm very optimistic in the long run 😊