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13BMW integrates Alpina: New logo, new name
Alpina started out as a tuner
Alpina's roots go back to the early 1960s: in 1962, Burkard Bovensiepen developed a tuning product for the BMW 1500 that caused a sensation among experts - and was even officially recognized by BMW. As a result, BMW vehicles with Alpina systems received a factory warranty, which cemented the close cooperation early on.
The traditional BMW tuner Alpina from Buchloe in the Allgäu region is now officially part of the Munich-based automotive group. In future, the brand will operate under the name BMW Alpina and will continue to stand for particularly powerful vehicles, high-quality materials and an exclusive range of customization options.
There is also a new visual identity: The brand lettering, based on the asymmetrical shape of the 1970s, will in future be centrally positioned at the rear of Alpina models.
The former BMW tuner from the Allgäu region is now fully integrated into the Group. In addition to performance and luxury, new lettering is also being added to the rear of the vehicles.
The company was officially founded on January 1, 1965 and initially made a name for itself as a tuner and motorsport player. From 1978, Alpina then built its own high-performance cars based on BMW vehicles under the Alpina brand name. An important milestone followed in 1983: Alpina was registered as an official car manufacturer.
Alpina was particularly successful in motorsport in the 1960s and 1970s - even later world stars such as Niki Lauda drove Alpina racing cars.


Stop 🛑 Loos
BMW is recalling hundreds of thousands of cars worldwide because a problem with the starter can lead to fires in the worst case scenario. A warning has also been issued in Germany.
Munich - BMW is recalling hundreds of thousands of cars to workshops worldwide to fix a problem with the starter motor that could lead to a fire in the worst case scenario. In Germany alone, around 136,500 vehicles are affected, according to the company. In the USA, a further 195,000 cars are affected. BMW is not giving a worldwide figure. However, it is likely to be significantly higher, as numerous models from a production period from September 2015 to September 2021 are affected - including in Asia and other European countries
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Today with $BMW (+0,22 %) once again added a new position to the portfolio. I opted for the preference shares because they are cheaper and - well - 2 cents more dividend ...
#butnotallatoncespend
Would love to hear some opinion on $BMW3 (-0,07 %) hear!
In my opinion, I see a bright future for the company, just because of the strength of the brand. What are your thoughts on this? Basically, I would like to build a large position, but am not sure if right now would be the right time.
