Discussion about ADBE
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134Your views on the company Adobe
I have $ADBE (-2%) shares in my portfolio, and the company is currently trading at a discount. I’d like to know your opinion — why isn’t this company attractive to you?
Maybe you don’t like the declining revenues or the fast-growing competitors?
• Strong brand and ecosystem (Photoshop, Premiere, Illustrator, Acrobat, etc.)
• Shift to subscription model created stable cash flow
• Actively integrating AI (Firefly, etc.)
• Gross margin ~87%, operating margin >30%
• Not dependent on raw materials, logistics, or cyclical demand

The best AI stocks - Morningstar Rating
Adobe
- Morningstar Rating: 4 stars
- Morningstar Economic Moat Rating: Broad
- Morningstar Uncertainty Rating: High
- Industry: Software - Applications
Next on our list of the best AI stocks to buy now, Adobe is trading 29% below our fair value estimate of $590 per share. Adobe claims to offer the software products that creative professionals rely on, including Photoshop, Illustrator and InDesign, and we believe the company has built a wide economic moat around its business.
"Adobe has established a dominant position in the content creation software space with its iconic Photoshop and Illustrator solutions, both part of the broader Creative Cloud. The company has added new products and features to the suite through organic development and targeted acquisitions to offer the most comprehensive portfolio of tools for creating print, digital and video content. The launch of Adobe Express in December 2021 helps to further expand the company's customer base as it includes popular features of the full Creative Cloud but at a lower cost and in free versions. The launch of Firefly in 2023 is an important artificial intelligence solution that should also attract new users. We believe that Adobe is rightly focused on attracting new users and believe that converting these users will become more important over time.
CEO Shantanu Narayen gave Adobe another growth engine in 2009 with the acquisition of Omniture, a leading provider of web analytics solutions. Omniture forms the basis for the "Digital Experience" segment, which Adobe uses as a platform for a variety of other marketing and advertising solutions. Adobe benefits from Creative Cloud's natural cross-selling opportunities for the business and operational aspects of marketing and advertising. Following the acquisitions of Magento, Marketo and Workfront, we expect Adobe to continue to focus its M&A activities on the Digital Experience segment and other emerging areas.
The Document Cloud is based on one of Adobe's first products, Acrobat, and the ubiquitous PDF file format developed by the company. It is well on its way to becoming a $4 billion business. The rise of smartphones and tablets combined with bring-your-own-device and mobile working models has made a file format that can be used on any screen more relevant than ever.
Adobe expects to tap into a market worth well over 200 billion US dollars. The company is introducing and leveraging features across its various cloud offerings (such as Sensei artificial intelligence) to deliver a more consistent experience, attract new customers, sell higher-priced solutions to users and cross-sell digital media offerings."
Dan Romanoff, Senior Analyst at Morningstar
Source
Adobe Q2 Earnings Highlights
🔹 Adj EPS: $5.06 (Est. $4.98) 🟢
🔹 Revenue: $5.87B (Est. $5.80B) 🟢; UP +11% YoY
🔹 RPO: $19.69B
Q3 Guidance:
🔹 Revenue: $5.875B–$5.925B (Est. $5.877B) 🟡
🔹 Adjusted EPS: $5.15–$5.20 (Est. $5.10) 🟢
FY Guidance (Raised):
🔹 Revenue: $23.5B–$23.6B (Est. $23.455B) 🟢
🔹 Adjusted EPS: $20.50–$20.70 (Est. $20.36) 🟢
🔹 Digital Media ARR Growth: +11% YoY
Q3 Segment Performance:
🔹 Digital Media Revenue: $4.35B; UP +11% YoY
🔹 Digital Media ARR: $18.09B; UP +12.1% YoY
🔹 Digital Experience Revenue: $1.46B; UP +10% YoY
🔹 Digital Experience Subscription Revenue: $1.33B; UP +11% YoY
Customer Group Breakdown:
🔹 Business Professionals and Consumers Group Subscription Revenue: $1.60B; UP +15% YoY
🔹 Creative and Marketing Professionals Group Subscription Revenue: $4.02B; UP +10% YoY
Other Q2 Metrics:
🔹 Adjusted Operating Income: $2.67B
🔹 Adjusted Net Income: $2.17B
🔹 Operating Cash Flow: $2.19B
🔹 Shares Repurchased: ~8.6M during Q2
CEO Shantanu Narayen's Commentary:
🔸 "Our strategy to deliver ground-breaking innovation for Business Professionals and Consumers, and Creative and Marketing Professionals is delighting customers and we are pleased to raise Adobe’s FY25 revenue target."
CFO Dan Durn's Commentary:
🔸 "We continue to invest in AI innovation across our customer groups to enhance value realization and expand the universe of customers we serve."
My investable universe
When I‘m screening markets for my investable universe I look for high-quality compounders with:
- Strong and consistent capital returns (ROCE)
- High and stable profitability (gross, operating, and FCF margins)
- Steady revenue growth over time
- Large market capitalization (mature, established companies)
In detail I’m screening for:
- Market Cap: at least $ 10B
- ROCE 3-Year Avg: ≥ 25%
- ROCE 10-Year Avg: ≥ 25%
- Gross Margin 3-Year Avg: ≥ 50%
- FCF Margin 3-Year Avg: ≥ 20%
- Operating Margin 10-Year Avg: ≥ 25%
- Revenue per share CAGR 3-Year: ≥ 5%
- Revenue per share CAGR 10-Year: ≥ 5%
- FCF per share CAGR 3-Year: ≥ 10%
- FCF per share CAGR 10-Year: ≥ 10%
- Consistency/stability of earnings (from max. 1.0): ≥ 0.8
- No more than 75% revenue exposure to one single country/market (eg. USA)
Here are my current holdings:
My Portfolio
Today I‘m sharing with you my main portfolio. This doesn’t include any ETF investments and crypto currencies / gold etc. since I want to focus my presence on getquin on stock-picking.
Read my 3-part portfolio strategy posts to get the full picture - here are just the main pillars of what I‘m doing:
- Long-term buy and hold (average holding time 5+ years at least)
- Focus on high-ROIC compounders riding secular trends (top-tier capital efficiency)
- High margins, strong FCF growth, large moats (7 powers strategy)
- Holding not more than 20 stocks at a time while mainly focusing on US and EU based companies
I like to divide my holdings into „core holdings“ (forever stocks) and „trend picks“ (2030 stocks) as follows:
Core Holdings (“Forever Stocks”):
- $MSFT (+0.41%)
$ADBE (-2%)
$META (-1.26%)
$MA (-2.45%)
$AMZN (+0.72%)
$OR (-2.48%)
$MC (-2.64%)
$RMS (-1.5%)
$EL (-3.31%)
$BRK.B (-0.45%)
$MSCI (-3.27%)
$SPGI (-0.43%)
Growth Picks (“2030 Stocks”):
My portfolio strategy (part 3)
I use the 7 Powers framework from the book “7 Powers: The Foundations of Business Strategy” by Hamilton Helmer. It’s a killer framework for understanding why some businesses create lasting value and compound returns over time.
Each “Power” is a sustainable strategic advantage that lets a company generate outsized returns for a long time. I ask the 7 questions for each stock I am considering to buy.
1. Counter-Positioning
- What it is: A new entrant adopts a superior business model that incumbents can’t copy without damaging their own biz.
- Example: Netflix vs. Blockbuster. Blockbuster couldn’t move to streaming without killing its DVD revenue.
- Why it matters: Creates asymmetric pressure; the old guard is paralyzed.
2. Scale Economies
- What it is: Unit costs drop as volume increases.
- Example: Amazon, Costco. Bigger = cheaper = stronger moat.
- Why it matters: Hard to compete if you can’t match their cost base.
3. Switching Costs
- What it is: Customers stick around because switching is painful.
- Example: Adobe Creative Cloud, Microsoft Office, Salesforce.
- Why it matters: High retention = stable cash flows = compounding machine.
4. Network Effects
- What it is: The product gets better as more people use it.
- Example: Meta, Visa, LinkedIn.
- Why it matters: Leads to dominance, creates a feedback loop of growth.
5. Branding
- What it is: Emotional or symbolic value, not just functional.
- Example: L’Oréal, Hermès, Apple.
- Why it matters: Lets companies charge premium prices and keeps customers loyal even if alternatives exist.
6. Cornered Resource
- What it is: Exclusive access to a critical asset — talent, IP, data, supply.
- Example: ASML (EUV tech), Novo Nordisk (Ozempic IP), Ferrari (brand + heritage + team).
- Why it matters: If no one else can get it, you win.
7. Process Power
- What it is: Unique internal processes that drive efficiency, innovation, or quality — and are hard to copy.
- Example: Toyota (lean manufacturing), Amazon (logistics, culture of innovation).
- Why it matters: Long-lasting edge baked into the org’s DNA.
If I had to chose one, Network effects would be the most important one for me.
Here are my current holdings:
Also, I think you are missing TESLA in there… ;)
Good luck my friend
My portfolio strategy (part 2)
- Concentrate on the following sectors: Tech, consumer, healthcare, financial (excluding banks), industrials
- Smallest position size 2% / largest position size 15%
- Only sell a position when it can be replaced with a position that increases the overall quality of the portfolio
- Avoid companies with little to no track record or companies going through a restructuring phase
Here are my current holdings:
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