Etsy Inc $ETSY (-0.39%) disappointed investors today - and in a big way! The figures for the fourth quarter of 2024 show that the platform is struggling with a decline in active buyers of almost 3% to 89.6 million. This also had an impact on sales: Gross merchandise sales fell by almost 9%.
On the positive side, however, Etsy was able to increase revenue by 1% to $852 million. This was mainly due to an improved advertising strategy, which also led to an impressive 56% increase in net profit to $130 million.
Despite these positive trends, there is great concern about user retention. What do you think - can Etsy win back its buyers, or are we facing another decline? Discuss with us! 👍