I only see advantages for Nike through this collaboration. It brings a breath of fresh air and a lot of media impressions. Customers who are not interested will ignore it, but it will also bring many new customers. Kim attracts a lot of new customers. Collabs with skims have still sold well. You may think what you want about KK, but she can do business.
@TomTurboInvest From a PR point of view, it has certainly succeeded; it has a greater reach than Nike. With Nike, it is clear that they want to focus much more on women. This doesn't seem to be an acquisition, but a cooperation. It will be interesting to observe.
