Beginner questions

Would someone like to explain to a beginner why one should NOT invest in this security and which key figures can be used to recognize the corresponding risks?

As far as I know, Ströer is the market leader in the field of outdoor advertising. Outdoor advertising space may be old school, but in my opinion it will remain indispensable for certain marketing strategies in the very long term. Due to increasing digitalization, innovative application extensions are also conceivable in the future.

In addition, Ströer has a very exciting data pool in Statista. I find this aspect in particular extremely attractive, especially as I am reluctant to invest in the typical US/tech/AI stocks for personal reasons.

I bought a position some time ago (far too expensively, of course) and am now considering expanding it further. But as I said, I'm a complete beginner and would be grateful for any tips.

ehrlichergauner@ehrlichergauner

1Wk

Brief input: Ströer may be the market leader in Germany, but JCDecaux is the global leader. $DEC

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Fanni_Spielgeld@Fanni_Spielgeld

A bit of background in case anyone is interested. To be honest, I can't judge the quality of the source. It sounds conclusive to me https://stock3.com/news/stroeer-da-ist-die-gewinnwarnung-aktie-jetzt-kaufen-16666572

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Nom@user28461

With the Invest Case advertising, I would simply bet on the top dog and not on the back rows $GOOG. That's why I don't buy it. I would also rather buy $MC than $KER or $RMS. Always go for the big ones.

@user28461 Thank you for your assessment. The Platzhirsch is out of the question for me personally, but I understand the argument.