A number of major beer manufacturers are raising their prices. Six of the ten most popular beer brands in Germany are currently affected by price increases from major breweries or will be in the coming months, according to an analysis by the specialist drinks market magazine "Inside".
In addition to several large breweries, many small breweries also increased their prices. However, it remains to be seen to what extent the breweries' customers will accept price increases and pass them on to consumers.
Not only the retail trade, but also the food service industry is confronted with price increases for beer in many cases. "Beer sales are actually under more pressure than ever before," emphasized "Inside" publisher Niklas Other. Less beer is being drunk in the restaurant trade in particular, and there is clearly not as much emphasis on socializing at the moment. "Then there's demographics: older people are drinking less."
The move away from alcohol is hitting other product categories such as spirits and wine even harder. Non-alcoholic drinks are also currently becoming more expensive. Other points to the market leader Coca-Cola $KO (+0.04%) which raised its prices on September 1. According to the group, the price increases to customers in the retail and out-of-home market are in the low single-digit percentage range on average for all products and packs.
Source text (excerpt) & image: Handelsblatt, 17.10.2025
Well then: cheers! 🍻
