In Europe, Tesla $TSLA (-0.68%) is currently struggling with a significant decline in its sales figures. According to a report by the European Automobile Manufacturers Association Acea, new registrations of the electric car manufacturer fell by an impressive 49 percent in the first two months of 2025 compared to the previous year. This means that Tesla now only has a market share of around 1.1 percent in the European Union. Fewer than 20,000 vehicles have been sold since the beginning of the year - a development known as the "Elon effect", which impressively shows how much pressure the brand has come under in Europe. The reasons for this decline are manifold: from intense competition and regulatory challenges to changing consumer behavior. It remains to be seen how Tesla will respond to these challenges and whether a turnaround is in sight.
In the meantime, SAP has $SAP (+0.18%) has recently undergone an astonishing development and established itself as Europe's most valuable company, overtaking Novo Nordisk $NOVO B (+1.79%) overtaking Novo Nordisk. The rise in SAP shares is the result of a successful recovery, aided by the continued weakness of Novo Nordisk. SAP is benefiting in particular from its cloud strategy, which aims to comprehensively transform its business model towards cloud-based rental. Rising demand for AI software has also contributed to the positive performance of the shares. This combination of strategic changes and adaptation to market needs has catapulted SAP to the top of the market capitalization in Europe. It is impressive to see how the company is consolidating its position with innovative approaches and a clear focus on future technologies.
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