As part of my ETF DIY project, I first analyzed $AMZN (+2.24%) the first thing I analyzed using my self-developed valuation system:
Moat: 5/5 - dominance in e-commerce, strong infrastructure, AWS as moat
Growth: 4/5 - Solid trends in cloud, advertising and AI, retail stabilizes
Risk: 3/5 - Competition (cloud & retail), regulatory procedures, capital intensity
Dividend quality: 0/1 - No dividend, focus on reinvestment
Belief: 1/1 - Personal long-term conviction through everyday relevance & technology leadership
Overall: 13 out of 17 points
I will therefore continue to save with a factor of 4.
If you are not yet familiar with my rating, my rules for saving or the project itself, and if you are interested, you can read more about it in my profile.
If you want to take a closer look at the analysis and my thoughts, you can do so on YouTube: