5D·

Increasing my position in Ferrari ( now 10% of my portfolio)

Even today $RACE (-0.36%) is a buy!

23.01

Ferrari

Bought x1 at €286.50

€286.50

26 Comments

ShindyDeanMartin@ShindyDeanMartin

Don't listen to it, it's a top pick and you won't go wrong in the long run.

•

RACELOVER@RACELOVER1

@ShindyDeanMartin I think the same thing

••

Olli@Olli68

No. Ferrari's star is fading. Sorry.

•

ShindyDeanMartin@ShindyDeanMartin

@Olli68 nonsense with sauce

•

RACELOVER@RACELOVER1

@Olli68 why?

••

David@Redfox77

@RACELOVER1 Falling knife, far away from SMA 200.

••

Olli@Olli68

@RACELOVER1 Look at the models of the last years. Demand for these models is steadily declining. Last year, they already had to cancel production of one model due to lack of demand.
Go to a Ferrari dealer and ask how satisfied they are with the latest models.
Last year also Piero Ferrari (son of Enzo) and John Elkann (grandson of Enzo) with his Exor reduced their stakes massively. When you know the story of the Ferrari dynastie, you should be warned.

•

Olli@Olli68

@ShindyDeanMartin Don't whine about it! And get used to a more appropriate discussion tone!

•

ShindyDeanMartin@ShindyDeanMartin

@Olli68 So I don't think nonsense with sauce is a bad thing 😅😅.

••

RACELOVER@RACELOVER1

@Olli68 I know that Ferrari has wrong something over the recent last few years but, I still believe in its strong brand identity and in its continued growth in margins.

I don’t think that dealers will ever be totally unsatisfied about Ferrari cars

What do you think?

••

Olli@Olli68

@ShindyDeanMartin Not enough argumentation for me. Try to explain to me again that Ferrari still has the same cult following as it did 10 years ago.

••

Olli@Olli68

@RACELOVER1 Talk to them. And why does Enzos family just now reduce their stakes? John Elkann with Exor reduced their stakes from 30 to 20%!!!
But you can continue buying 👍

•

ShindyDeanMartin@ShindyDeanMartin

@Olli68 sorry but" is a fading star" is also a bit too little content for me my dear.

Oh, there are enough arguments.

While other sports car manufacturers offer discounts, Ferrari has waiting lists. Anyone who can't buy immediately but has to wait is consciously experiencing the brand myth.

Ferrari is no longer a car brand, but a synonym for emotion, exclusivity and craftsmanship. Its cult status does not come from horsepower figures, but from the decades-long combination of motorsport legend, design icons and limited availability.

The brand cult is greater today than it used to be because Ferrari has successfully broken away from the classic car business and operates more strongly as a luxury brand. Comparable to Hermès or Rolex brands, which grow not with volume but with desirability.

Limited edition models are regularly sold out before they are officially launched. This is not a decline in the cult, but a sign of extreme demand, particularly from new markets (Asia, Middle East, USA).

Financially, Ferrari is unique: operating margins of over 25%, higher than almost all luxury goods manufacturers - no other car manufacturer has such a price-discipline model.

Simply put, Ferrari today is less a 'car manufacturer' than a luxury brand on four wheels and this cult is economically measurable through exclusivity, margin strength and global desirability.

•

View all 12 further answers

TD@Routine123

Ferrari is still brand, but for one that is objectively looking, it is definitely fading away as they keep shooting themselves in foot year after year and competition is getting thougher. Making a super car has never been easier. Margins are steady, but the overall outlook is bit vague. New models looks same as old ones, new generation of kids is not into cars that much, so target audience is slowly fading, competency in F1 is going down the drain despite burning cash (cash here is not problem, but lack of competency impacts overall picture of brand). I like Ferrari, but world is changing, they audience is changing, and they as stubborn and ego-centric italians are not. They won't close the shop, but the outlook is definitely looking like its going sideways, at best.

••