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Price losses for French spirits producers: LVMH hit particularly hard by anti-dumping measures in China

French spirits producers saw their share prices fall on Tuesday morning after China announced provisional anti-dumping measures against spirits imports from the European Union.


The shares of Pernod Ricard $RI (+0.07%) fell by

2.7 %, while Remy Cointreau $RCO (-2.51%) lost 8 %.

The share price of LVMH $MC (+1.28%) the producer of Hennessy cognac, fell by 4.3%. This was part of a wider decline in luxury stocks, with traders citing the lack of fresh impetus from China as the reason.


LVMH generates around 30% of its total sales in China, which is one of the most important emerging markets. In the luxury segment, Chinese demand is therefore crucial for the company's growth. The spirits division, which includes brands such as Hennessy-Cognac, accounts for around 10% of LVMH's total sales, with the Asian market, particularly China, accounting for a significant proportion of these sales.


https://de.marketscreener.com/kurs/aktie/LVMH-4669/news/Aktien-franzosischer-Spirituosenhersteller-fallen-wegen-Chinas-Antidumpingma-nahmen-48021035/

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21 Comments

Phew, yes, this luxury party by Arnault had to come to an end, the dependence on consumers who cannot afford luxury goods (aspirational customers) is another problem that has been downplayed for years. Since Corona is over, there are other ways to spend money again, especially for these people.

https://www.scmp.com/magazines/style/luxury/article/3230355/how-lvmh-plans-reattract-aspirational-luxury-shoppers-us-consumer-thinking-twice-about-spending-amid
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@user35903002213 No. There's no end to it: in the high-end luxury segment, people don't care whether a bottle of champagne in a restaurant costs €200 or €250, and a Hermes scarf €150 or €250:
If you can easily spend €2000 on a handbag, you'll pay €2500 without batting an eyelid. Get into the Ferrari and drive back to your luxury yacht.
The luxury segment is hardly affected by reviews and the global economy, and never has been. It is much less dependent on these things than other values.
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I have a few stock of Pernod Ricard, and I know I m losing a small bit 😅 because I have few of them and I hope they will go up, I think what China is trying to do they will get in return in the next coming months.
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Which alcohol do you consume the most?
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@Therapeut Beer & cider. No stock company profits from me in this respect. At most 1 or 2 times a year $DGE when the Black Label is on offer. 😁
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@Therapeut Wine 🍷 and rather rare rum/whisky 🥃
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@Therapeut Wine & champagne/sparkling wine
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Beer 🍺 When I go out with my colleagues, the whole program: whiskey, vodka, gin, rum, etc😂 And wine/champagne or Aperol when I'm with my parents at the weekend 😁
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@Therapeut Guinness, Aperol Spritz, Gin & Tonic, Martini (also delicious non-alcoholic!)
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Suntory Old
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@Therapeut Wine & rum, if it's really bad, even the desi dispenser in the toilet at work :D
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@Therapeut Champanninger. But not because of the taste, but because it's the most expensive...
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@Johann_van_der_Smut Did you mean champagne or😂
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Thanks for the info, the current back & forth at $MC is getting on my nerves a bit 😄💯👌
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@DonkeyKongx but how, is my second largest position in the portfolio. I really can't understand the reasons and fluctuations. Well, if you benchmark the emerging markets with the LVMH share over the last few weeks, then they run relatively parallel 📈📉😂
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@Therapeut I only have 25x shares of it, should treat myself 😄💯
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@DonkeyKongx I 28😂
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@Therapeut So everything is still within the range of the Klimpergeld 😂😂🤝
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@DonkeyKongx is called pocket money🫠
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