Tesla $TSLA (-0.24%) and Volkswagen $VOW3 (-0.95%) represent two different approaches in the automotive industry. While Tesla is regarded as a technology leader with a focus on electric cars, software and autonomous driving, VW focuses on scaling, a broad model range and solid finances. But which share is currently more attractive?

1. fundamentals in comparison
Volkswagen (2024)
- Turnover: EUR 322 billion
- Profit: EUR 17 billion
- Profit margin: 5.6
- P/E ratio (2025e): 4.5
- P/E ratio (2025e): 0.2
- Dividend: EUR 9.06/share (approx. 7% yield)
- Market capitalization: EUR 62 bn
- Stability: Solid, but with transformation risks
Tesla (2024)
- Turnover: USD 96 bn
- Profit: USD 15 billion
- Profit margin: 7.6
- P/E ratio (2025e): 45
- P/E ratio (2025e): 5.8
- Dividend: USD 0
- Market capitalization: USD 560 bn
- Stability: High volatility, dependent on growth
2. strengths & weaknesses of both companies
VW advantages:
✅ Broad model range with strong global sales
✅ Investments in e-mobility & battery technology
✅ Very favorable valuation & attractive dividend (strong profits)
VW risks:
❌ Software problems delay innovations
❌ Lower profitability than Tesla
❌ High cost pressure due to transformation
Tesla advantages:
✅ Leading in e-cars and autonomous driving
✅ High software and AI expertise (FSD, Robotaxi)
✅ Strong brand loyalty and innovative strength
Tesla risks:
❌ High valuation, increasing competition (BYD, Nio, traditional car manufacturers)
❌ Uncertainty in demand due to price reductions
❌ Dependence on Elon Musk and his political behavior
3. conclusion: which share is more attractive?
🔎 In the short term: VW offers an extremely favorable valuation and a high dividend, but has operational challenges. Tesla remains innovative, but is expensive and volatile.
🔎 Long-term: If you believe in technology, autonomous driving and strong growth at Tesla, bet on Tesla. Those who prefer substance, stability and dividends can make a stable investment in VW.
My personal decision 😁
I have decided in favor of Volkswagen. The low valuation, the attractive dividend and the long-term strategy in the areas of electromobility and software make VW an interesting investment opportunity for me. Of course there are challenges, but this is precisely where I see the possibility that the market is currently underestimating VW's potential.
💡 Which share would you choose - Tesla or VW? Write your opinion in the comments!
🔍 Disclaimer: No investment advice - just my personal opinion. Everyone should do their own research!