Celsius Holding ($CELH ) has appointed experienced PepsiCo manager Eric Hanson as President and Chief Operating Officer of the energy drink manufacturer, effective March 24.
Celsius, which recently closed a deal to buy rival Alani Nu for $1.8 billion, said Monday that Hanson will lead key growth-enhancing areas of the Boca Raton, Florida-based company to accelerate growth and expansion.
Hanson, 53, has been with PepsiCo since 1997, most recently as senior vice president of strategic partnerships.
Celsius and PepsiCo had entered into a long-term distribution agreement in 2022, which included a $550 million investment in Celsius by PepsiCo.
Celsius said Hanson, who will receive an annual base salary of $700,000, will take over the role of president from John Fieldly, who will remain chairman and CEO. The position of chief operating officer has been newly created, the company said.
