2Wk·

Goodbye Starbucks

One of my first individual shares leaves my portfolio.

$SBUX (-0.65%) I bought about 7 years ago.

Bring a little coffee (material input in the cent range) to the market at top prices and people are queuing up.

The money man likes that.


But Starbucks has lost its luster in recent years.

The easiest way to save on coffee is to make everything more expensive.

China expansion as a growth driver is turning out to be a pipe burst.


So actually a turnaround investment by now. But the valuation is far too high for that.

The new CEO must first get the problems under control. I'm not taking my chances and am selling with a nice 100% gain.

... Although the fees are ridiculously high from today's perspective. What can happen in 7 years...

attachment
23.01
Starbucks logo
Sold x55 at €93.14
€5,122.70
104.41%
37
8 Comments

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good decision
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@Memo0606
I've always seen it that way
3
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Two years ago, everyone here would have commented indignantly that you would never sell a share like this 😅
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@Roman_moed I still say today.
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@Roman_moed 2 years ago, the investment case was still intact.
@MrBoelter90 Are you still bullish? If so, may I ask about your investment case for $SBUX?
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@Money-Man Of course you can. It is part of a portfolio of 40 stocks and accounts for around 1.5%. I will hold it for around 20-30 years and expect it to rise by 7-10% a year.
1
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see the same at $MNST also desw verkauftt
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@Memo0606 I was already thinking about that, but I think I'll give the share a few more quarters
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