1Yr·

$ATVI
Why the current situation around the Activision Blizzard acquisition could offer a good opportunity



If you look at the criticisms of the antitrust authorities and Sony, it always comes down to one topic: Call of Duty!

It is feared that Microsoft's power in the gaming industry could become too great, they want to disadvantage gamers and put the competition under pressure. It is mostly ignored that Microsoft has made a clear and binding statement in this regard, ruling out the possibility of CoD becoming Xbox exclusive in the next 10 years. Since the biggest point of criticism has already been refuted by Microsoft itself, the other side might have problems finding arguments in court. In addition, there is the fact that Activision Blizzard really wants the takeover. Or rather, Kotick wants it, because he would rather receive billions in severance pay than continue to run a heavily criticized company in whose mismanagement he is not insignificantly involved. The takeover by Microsoft could also have a positive influence on the industry in this aspect (sexism and aggressive personnel policies are not an issue at MS, as far as I know). If MS is smart they could also present this argument in court.

I personally estimate the probability of a successful takeover at over 90%! (Only my personal opinion, there are voices that are much more pessimistic).


Now we come to the alternative scenario, the takeover fails:

Although this would negatively impact the price in the first moment, which for me would be another good buying opportunity, but would recover mMn quite quickly and priced to the new circumstances. You have to keep in mind that the announced takeover was already a year ago. A fantastic year for AB with good results whereby especially CoD exceeded all expectations. The share price has stagnated since then because only the planned takeover is relevant, but the value of the company should have increased since then. A year in a strong growing industry in which they are among the largest would have had an impact on the share price under normal circumstances.

Therefore, I believe that even in the case of a failed takeover, you can currently get a good company at an attractive price. Should it fall after the burst of the takeover stronger than expected will be bought again and with a little patience, the investment should still be worthwhile.


In my opinion, we are currently in an extremely lucrative situation where you can either make a decent return over a short period of time or get a top company at a relatively low price. Win Win! For me, this is one of the best opportunities on the stock market where one is annoyed in retrospect why one did not see it. I will therefore, should the circumstances not change, strike again shortly.


No investment advice

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34 Comments

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Speculating on takeovers is like speculating on earnings. Short-term gambling.
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@NiMe if you read the whole article you will see that there is more to it than just speculation on the takeover.
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1Yr
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@BearStearnsCFO here's the deal. Look at Disney, how many big studios they could swallow before the authorities stopped them. I think Microsoft just started the shopping spree and chose AB as one of the first to go through safely.
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@EnjoyCapitalism Gotcha. Have not read everything.
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"If MS is smart" I think MS lawyers already have arguments ready that we wouldn't think of in 100 years :D Sony should just make their own CoD and that's it.... A good CoD like game would bring Sony more than the fight with the antitrust authorities. CoD sells well but only because there is no alternative. A good competitor in which the criticism of the players is respected and Sony improves its position enormously
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@SharkAce you're not seriously going to pretend that CoD is the only shooter for console? There are plenty of alternatives, Sony once had a PS4 exclusive shooter that was poorly received and I forget its name. CoD is not that good a game but has an extremely high profile which is the most important thing nowadays.
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@EnjoyCapitalism I'm not talking about shooters but about a CoD alternative. There are enough shooters but no classic run and gun shooter like CoD. BF and CoD are always compared, but in essence they are completely different. Besides, BF is now even worse than CoD 😅 Warface is so what CoD resembles but unfortunately just not really good. And yes CoD does not sell so well because it is a good game. Many buy it out of nostalgia to the old parts (which were still really good). Activision also knows this :D that's why now every CoD is called Modern Warfare or Black Ops
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@SharkAce I think most customers are between 12 and 16 years old and know nothing but CoD and fortnite 😄
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@EnjoyCapitalism are just uncool / do not belong if you do not CoD / Fortnite etc zockst 😅 Was in our time certainly similar with soccer or the PlayStation back then haha
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@SharkAce luckily I grew up with CS1.6 😅
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I am curious to see whether it will be implemented at some point - the market does not seem to believe in it, if you look at the share price.
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@Krush82 The plan was to close the deal by July of this year, if all goes well. I'm also surprised that the market is so pessimistic, but it wouldn't be the first time that it misjudges the situation, which creates opportunities.
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The acquisition is not an investment case for me, and even though I think the gaming industry is interesting and a money printing machine, I have a hard time picking a company because an ETF in the space doesn't make sense to me (especially since I've since sold the all-around Tencent to reduce my China risk).
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@Staatsmann then take a look at Take Two and EA, for me the epitome of money printing machines
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@EnjoyCapitalism I used to work for EA, and I don't want to get involved with them. It's only a matter of time before they start publishing stuff about sexism, racism, etc. I'd have to take a look at Take Two to see if it fits into my portfolio.
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@EnjoyCapitalism but the two shares are still not really doing well
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@Staatsmann EA is the biggest sap store ever - I thought they only sucked to their customers, but I was wrong.
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@Krush82 It depends on which period you look at. Gaming stocks are subject to quite high volatility because the success of individual titles can move the price strongly in the short term.
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@EnjoyCapitalism which period should I look at? On a 5-year view, both shares go more or less sideways - I don't think that either one will outperform the market.
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@Krush82 take two was at €10 10 years ago and now at €100
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@EnjoyCapitalism A lot has happened in the last 10 years - the total revenue of the gaming industry has more than tripled in that time - I lack the imagination that this will happen again in the future.
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Isn't the good Warren Buffed also invested?😉
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@He-Man yes he is the largest shareholder 🚀
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An ETF as an alternative as already requested by users https://app.getquin.com/database/IE00BYWQWR46?lang=de&utm_source=sharing
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@Smudeo yes this is an ETF and what are you saying now?
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@EnjoyCapitalism thank you did not take my text. Now updated.
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@Smudeo don't think much of sector ETFs, rather pick the pearls, besides it's also about something else here
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@EnjoyCapitalism me too :-) well it was yes the question of users as an alternative no ETF to find, just wanted to be helpful to the ETF disciples.
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Nvidia, Google, Sony and a few antitrust authorities don't seem to be so amused when I read the news about it. In itself, I think it would be good if someone would clean up their act, especially with a view to the CEO, but I'm not really convinced by the deal. It's already hard for others to catch up. I don't know if the competition will get better or not. I only know that COD will probably continue to sell like crazy and that with XBOX/PC exclusivity a certain time after release, it will snatch customers away from Sony. To build an alternative brand is not so easy. But I'm of the opinion that the gaming division should be encapsulated. It's slowly getting ridiculous what's going on under a BigTech when you think about it.
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@KapriolenCapital I didn't hear anything from Nvidia and Google, only that many publishers were asked about it and no one except Sony expressed concerns.
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@KapriolenCapital except for the headline only paywall to see
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