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Thanks! I just got in in $ADBE. Do you think the integration with their own AI + 3rd party tools will not convince the users. Which alternatives they have? Gemini? I am curious to hear a opinion from an user as I just got into the stock recently.
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@Ultimate_Accumulator Well, many people put the cloud service in the shade. The AI implementation in the reader manages to filter ChatGPT and I think that sooner or later this will become the standard tool on every operating system. Especially in the media segment for video and images, I think they will make a lot of adjustments. The professional wedding photographer will certainly not switch because he wants to get the last 10% that adobe offers. For the average person who just wants a bit of content, the cheaper competition is able to realize comparable end products much more efficiently in my opinion. As a result, I see a lot of market erosion and considerable competitive pressure.
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@DonaldTruck believe the ottonormalotto who does not earn money with it, has rarely really bought the license ...

In the area of professional post-production, I still see the suite as the standard solution (alongside tools that also successfully implement ai processes in their function, such as Resolve) - I can hardly imagine that control over the entire pipeline is being handed over to 'unsafe' and unestablished products - unless for isolated solutions for very specific tasks.

The question is probably whether broad content will be produced in a license-safe, cleanly implemented way, or whether the standards will soon be so low that an established and transparent software solution will become irrelevant. But I don't know the proportion of these customers in the overall customer base ... in any case, the content producers are clearly targeted by Adobe in terms of advertising, so they seem to be interesting.

I produce larger assets for agencies and clients and now occasionally use firefly etc. in the adobe universe for 'real' jobs - so I can confirm that it's fit for purpose.