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@BamBamInvest
Bam what's going on at Elf today?
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@Tenbagger2024 Elf Beauty sales trends slowed in last two weeks, says Morgan Stanley

Morgan Stanley analyst Dara Mohsenian tells investors in a research note that Elf Beauty U.S. scanner sales growth slowed to 5.5% year over year in the last two weeks, including Amazon first party, and were down 1.9% year over year in the last week. The firm notes that the timing of Martin Luther King Jr. Day and the LA wildfires pressured beauty category results in the last week. Morgan Stanley has an Overweight rating and $153 price target on the shares.
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Once again an overreaction in my opinion. It's about a period of two weeks and therefore -6% on the price 😬 = opportunity to buy more
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@Alexxela
And the argument why it was like that is plausible.
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But what's going on with $ELF again today?
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@Alexxela I agree, before the price finally breaks out to the upside at some point and we no longer see these prices
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@Alexxela That's annoying, Bam can say something @BamBamInvest
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@Tenbagger2024 now it's getting critical
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@Lumimyrsky
That was a false breakout. The share is still in a downward trend