2Mon·

Shopping for the Future

$CELH After buying 200 shares last April, I've now bought some more. Based on everything I've read about CELH over the past year, this price is a good opportunity. If the price continues to fall, I'll keep buying more every month.

7 Comments

Olli@Olli68

2Mon

What did you read last year? Because... Their latest quarterly results were a huge disappointment.
Or am I getting something mixed up? 🤔

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Birdy 2.@Birdy2983

2Mon

@Olli68 Alani. Rockstar. They’re targeting a specific audience with each brand. Expansion into the international market. Logistics collaboration with Pepsi. Sure, the numbers weren’t great this quarter, but I see that as an opportunity rather than a drawback for investors. Take a look at the 10-year chart for Monster, Pepsi, and Coca-Cola. The stock price has gone up and down several times over the years.

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Olli@Olli68

2Mon

@Birdy2983 People have been talking about international expansion for two years now. Maybe there just isn't enough demand. Have you ever thought about that?
About one to one and a half years ago, I still saw them quite prominently on supermarket shelves here in Switzerland. Unfortunately, I don't see them at all anymore. I'm sure there are reasons for that.

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Birdy 2.@Birdy2983

2Mon

Good things take time. I'm sure they're on the right track.

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Chris@Multibagger

2Mon

In that case, I'd probably go with $MNST.

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jkb92@jkb92

2Mon

@Multibagger Yeah, sure, but it's not really appealing at the current price.

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Birdy 2.@Birdy2983

2Mon

@Multibagger But Monster is already where Celsius wants to be. So I'd rather go the route of $CELH. Even if it might be tough for a couple of quarters.

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