11Mon·

Consumer & Co

It is worrying to see how American consumer staples stocks and other higher-quality dividend stocks are being driven into the ground. Shows me that things are in trouble over there. Tech and Ki are mainly holding the flag up. I miss the rotation of the market into the above markets. Hope that starts slowly.

An outright correction would pull these already battered stocks down another 10-15%.

$PG (+0.53%)
$CLX (+1.57%)
$KHC (+1.35%)
$GIS (-0.75%)
$CL (+0.18%)
$KMB (-1.43%)
$PEP (+0.52%)
$SBUX (-1.61%)
$DGE (+0.04%)
$RI (-0.95%) and many more

8 Comments

Fabi@fabsch

11Mon

I think this means that the sector in question has already suffered well and that an all-encompassing correction could possibly end "mildly". I am also anti-cyclical in this sector and buy regularly.

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TheCashConcierge@TheCashConcierge

11Mon

They will shine again in the next real bear market like 2022 at the latest - I got into the sector last month, you don't always have the opportunities.

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Epi@Epi

11Mon

The US consumer is not doing well. Sentiment is poor and falling steadily.
If the AI values now also collapse, then the 401ks will bleed and consumption will fall further.

I would possibly look for consumer stocks in EM.

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Darkwingduck@Darkwingduck

11Mon

@Epi Do you have any candidates? I only have Coupang $CPNG

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Epi@Epi

11Mon

@Neyney No, I don't have any specific candidates. But they should be easy to find.

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Darkwingduck@Darkwingduck

11Mon

I just had a look and of course $MELI came up, but $SE also looks exciting. I also see great potential in the area of e-commerce in particular through the use of AI in sales and logistics.

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Sebastian@Sebastian85

11Mon

@Epi dedicated consumer stocks in EM, I would almost rather bet on a high dividend EM ETF

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Epi@Epi

11Mon

@Sebastian85 Also works. There are usually many banks included. They react somewhat differently to consumption. You should know this in order to adjust your expectations accordingly.

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