@Ph1l1pp Sports fan, the aim of something like this is to generate momentum for the brand, which then continues to grow organically. Every investment is a "gamble", everyone has to find their own willingness to take risks.
@Maryylou I'll keep an eye on it for now and buy more if necessary. The company itself is solidly positioned, but very cyclical, so the plan is to regularly ask friends who are more into the whole fashion topic how popular the brand is at the moment
