🚀 MARKETING BASICS FOR GETQUIN 🚀
𝑎𝑘𝑎: How your posts receive the appreciation and visibility they deserve
👀 Hey there, english people! I was asked to publish my german post in an english version – so, how could I possibly deny this request?
I present to you my small marketing guide for getquin, in which I would like to bring you closer to why your posts may perform poorly and what you can try to change this. Maybe you are new here and just want to know how the algorithm works and what makes people tick. After all, we all benefit when exciting posts don't go down, but get the attention they deserve.
The points I mention are a combination of transferable knowledge from other platforms (I work in the industry myself) and my own experiences here that have been confirmed. So think of it as a roadmap or step-by-step guide...or a cake recipe! 🥰 But first, let's take a look at the background before we can dip into the practice!
The algorithm
Theory-time 🥵! By definition, an algorithm is a collection of different mathematical variables and rules that help calculate a specific solution to a problem (1).
On social media and social media-like platforms, algorithms are used to rank content and prioritize it by relevance. After all, there are now so many posts in the world that one almost feels overwhelmed - someone has to bring order to it!
𝐹𝑢𝑛 𝐹𝑎𝑐𝑡: although one often speaks of THE algorithm, on many platforms there are several algorithms that take care of the ranking (2).
So, as mentioned above, you need different variables or criteria that calculate the final place in the feed. Instagram, for example, calls these criteria "signals" and says itself that there are over 1000 different signals, of which you feel you only know 1 %. These signals can be grouped into categories, such as interaction history (how does the user interact?), information about the post (likes, comments, posting time,..) or the post creator (shared followers? Relationship with the reader?) and some more aspects (3).
At getquin, the focus is currently on one factor that significantly influences the algorithm and which, in my opinion, is the most important lever (did someone say leverage?):
✨INTERACTION✨
Interactions are usually likes, comments, shares, saves, etc. Which terms are included varies from platform to platform (4). On getquin, reactions and comments are very relevant. If other secret factors exist or will exist in the future, I can't tell you - but this point is definitely a fact.
So, if a post receives many interactions, it means that the post is relevant. The algorithm of getquin now weights the reactions and comments (comments > reactions) and forms a score from this, which in the end calculates the trending feed.
So we summarize: Interactions are reactions and comments. Many interactions mean relevance and, as a result, more reach and visibility, possibly also through a higher ranking in the trending feed (important: there is no guarantee!).
Alright, but what does this mean now for posts on getquin? We now know about the technical component, but that's sort of the bottom of the cake 🍰. The base, the background. More important now is what we do with this cake base and what delicious lime or chocolate cream we put on it, how we decorate it and what ingredients we put in it. For this, I'll give you a recipe 👩🏻🍳 for creating meaningful posts:
1. Added Value
Content in general must add value. Blunt advertising of your blog or whatever is absolutely out and will not work.
On a related note, and because this keeps coming up: getquin is not Instagram! Forget everything you think you know about social media. Here on getquin you have to revise your strategy and can't simply cross-post, because the audience is much more demanding and will not be satisfied with the overused graphic "3 strong dividend stocks" or other pretty little pictures.
While Instagram is a primarily visual platform, getquin focuses on text. So grab a cup of coffee and type something innovative and meaningful.
In principle, it's much nicer to be approachable, to express your own personality and creativity in your posts and not just copy/paste from Instagram 🤡🤡🤡 - I love storytelling! Always ask yourself what YOU can do for people. And if that's not your primary goal, to create content, then just use the platform in its raw form: as an exchange and sharing platform.
To find out if your post adds value (directly on the platform!) and if it is right here on getquin, I would recommend asking yourself the following three questions:
1️⃣ Goal: What do you want with the post? Inform? Entertain? Inspire?
2️⃣ Target group: Who do you want to address? The Tesla boys? Bitcoin Oli? Dividend hunters?
3️⃣ Relevance: What problem of the readers can you possibly solve through your post? Is the topic even interesting to people? (5)
If you can clearly define all three points, that's ideal. This will help you to convey the message and core statement in a targeted manner later on.
2. Trends
Are there certain topics that are trending right now? Did Elon Musk send out another tweet? Has a new law been passed?
In line with point 3 of the above questions, trends usually reveal which topics are relevant for many people. That's why people like to discuss them. Usually, such topics are also particularly polarizing (I'm not saying it....the T-word!) and provoke heated discussions. It's clear that you shouldn't overdo it either. I do not want to read the tenth post in a row the same, pretty logical eh?
3. Something for the Eye...
While text is clearly the focus on getquin, it makes sense to include GIFs and images in your posts. In addition to the relevance of the content, for example, the ability to better illustrate connections (or use them as eye-catchers and thumbstoppers), studies show that Facebook posts with images receive over 3.2 times more interactions than posts without images (6). That's transferable to other platforms as well. So pop them in your posts (only if appropriate, of course) and sprinkle in a few emojis now and then (don't you dare and do the @Simpson move!) to get your emotions across better and lighten up the text.
☝️ Use the font formatting in getquin! It's cool.
4. Hashtags & Cashtags
You can add hashtags to posts. Here you should choose a combination of generic and specific words. Cashtags also exist because if you tag a stock or security in your posts using "$" and link to it, your post will show up in search and stock pages, for example, and users can also view the stock directly - e.g. $MC
5. Dwell Time
It makes sense to keep the dwell time - the time a person spends on your post - quite high. Longer texts? Oh yes. For this reason you should also avoid external links in the middle of the text or use them sparingly. For sources this is certainly relevant and also to link to other content of yours.
But people usually click on the link (if it sounds interesting), read through the stuff, forget to interact with your content.... Hm. Dumb.
That said, sorry, but no one here wants to be referred directly in the second sentence to your value-dividend-growth-tech blog where you wrote a stock analysis on Apple 🤡 See value-added point.
6. Gamification
Gamification describes a kind of transfer of playful actions into other contexts. The goal? Motivate! Inspire! Woohoo!
This works quite well online, too. After all, we are all just little kiddies who are silly from time to time and want to play 🥺...
Ye-hes, and even longer posts can be quite funny and amusing, or an invitation to join in!
7. Publishing Time
The time you publish a post also plays a role in visibility. Choose a time when many users are online. This is usually the case in the evening after work or on the weekend. With getquin, you have to estimate and guess, as there are no insights on this yet.
8. Call to Action
To encourage interaction, it is best to enter into a dialogue. Ask a question, call for discussion, ask for experiences, get involved! But psssssst, I’ll tell you a No-Go: the very very blunt attempt to generate interactions...yes, the Quinies will notice it if you are not interested in their opinions and experience reports, but only in your own success on the platform. Believe me.
9. Social Proof
Social proof describes a psychological phenomenon in which people copy the behavior of other people in order to distinguish between right and wrong actions (7).
In simple terms, this means: if a post gets a lot of reactions/interactions, this influences the perception of the users and the post gets even more reactions. You can take advantage of this by thinking of it like a (legal, hehe) pyramid scheme. Try to generate valuable interactions early on, reply to comments under your posts, and get even more interactions as a result.
Conclusion
I am aware that you can also make a science out of this and overdo it. The point here is not to try to get the most out of the algorithm and out of every post imaginable....(anything for the likes 🤤🥵 Digital thumbs give my life meaning 🤤🥵).
Rather, this post is meant to inspire and educate, so that we get some kind of win-win for creators and readers through improved, more visible content.
💡 Uhhh what kind of bread do you guys actually like the most? 🌝🌝🌝
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SOURCES:
(1)
https://dictionary.cambridge.org/de/worterbuch/englisch/algorithm
(2)
https://digitalmarketinginstitute.com/blog/how-do-social-media-algorithms-work
(3) https://allfacebook.de/instagram/algorithmus
(4) https://omr.com/de/daily/social-media-engagement/
(5) https://blog.hubspot.de/marketing/social-media-strategie
(6)
https://www.stratgrow.com/content-marketing-statistics-2021/
(7)
https://onlinemarketing.de/lexikon/definition-social-proof
