7Mon·
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Yes, we have the box three times. A good product in itself and with potential, but not an investment for me, at least not at the moment: 1. not yet profitable; 2. lack of moat and competition, especially in the low-cost segment.
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It's not in our children's room. But I know that lots of other families buy and collect it.

Not an investment for me.
I'd rather end up with streaming+podcasts, e.g. Spotify 🤖
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Yes and no. I have to say, I only see potential if you have the licenses yourself and then sell them for the same price as the Disney and co license products. I gave my cousin the creativ Toniss as a present and he quickly found it boring. In the end, it's not a toy car, it's just music
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I also have two of them in my room + 50 figures. However, I wouldn't invest in it because I don't have the imagination. If my children had to choose between TV, cell phone, tablet, computer, park, listening to Toni figures or playing something (UNO/children's games), the Toni box would come last. Practical for falling asleep, but not as an investment in my opinion.
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Currently very popular with us. Probably 3 years old or so and not used for ages. I actually think they're great, but the company itself isn't an investment for me. Theoretically, you can listen to everything without them 💁
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I have three of them and around 100 figures, but some of them have already been bought second-hand and will end up on the second-hand market again afterwards. Very few people will use the hack box from the CCC, but they will have to open up once they reach a certain size.

What's more, our eldest is now 7 and can easily play stuff with Siri. If it is now improved with AI and also understands smaller children, then it will be fierce competition in the 5-6-year-old market.

So overall, in my opinion, it's not a safe model because it's not a good moat.
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None of my 5 children could do anything with it for more than 6 months...
But I know many parents who say that their children are very happy with it.
Mine always switched to streaming via Sonos very early on.
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We have two and around 20 figures. It's a great thing. But let's say I didn't want to spend a lot, then I would just buy the box and a creative toy that I could play with myself. And I would swap the figures with others or buy them second-hand. Conclusion: Great product, but I think it will be difficult to earn money.
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I was skeptical at first... But now I'm a real fan! The Knowledge Tonies / Clever Tonies in particular are a big hit with those hungry for knowledge who can't read yet.
Nevertheless, not a long-term investment ... will soon be replaced by child-safe AI.
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