Invest in milk alternatives? 🌾🥛
I came across the Canadian company bettermoo(d) ($MOOO), which will be producing its new product "Moodrink" on a large scale from June. It is an oat-based alternative to cow's milk.
It is no secret that the market for vegan products has grown strongly in recent years and that more and more consumers are opting for animal-free alternatives. This has led to a boom in start-ups launching vegan products such as Moodrink.
But can these small companies hold their own against the giants of the food industry such as Nestlé, Unilever or Danone? Or will they sooner or later be bought up by them in order to expand their product lines and strengthen their market position? What do you think? Would you invest in small companies like bettermoo(d)?
Although I have been drinking only plant-based milk for several years now and would love to support the smaller companies, I believe that it is becoming increasingly difficult for small and new companies to compete against large corporations like Nestlé, as the food market is quite competitive. Almost 2 years ago, I had considered investing in $OTLY almost 2 years ago, but then decided against it - fortunately - the share has since fallen by almost -90%. 📉
