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How much does ZYN dominate the nicotine pouch market in the USA? $PM (+0.48%)


Now we have an answer in the form of another moronic lawsuit. Swedish Match North America is now accused of having created a monopoly in the nicotine pouch market. According to the court, SMNA has an 80% market share.

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The important question is rather, how big is this market? Swedish Match had a global turnover of USD 2 billion in 2022!
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