Let's be honest: How "emotional" are you when buying a stock on a scale of 1 - 10?
10 = purely emotional
Reason for my poll: In my opinion, most posts/discussions when buying single stocks come down to the following, rough blanket answer: "A detailed, structured analysis of the stock according to a dedicated strategy is required -> otherwise better ETF".
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Emotional: brand perception, special personalities, special products, consumer attitude (do you buy a lot yourself), "must" be in the portfolio, spontaneous purchase in the app without "research".
Rational: fundamental data / key figures, chart analysis, annual reports, extensive research/selection, purchase according to defined strategy