The e-cigarette market is inspiring investors. Sales in this area have grown immensely. The same applies to smoke-free alternatives.
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@MrMister 70% of the US vape market is dominated by unregulated products. In the remaining 30% BAT is the market leader, Altria with NJOY is the newcomer with a very small market share. And as far as ON is concerned, it's not really comparable with Zyn or Velo. Altria is not even represented in the HTU sector.
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@TaxesAreTheft but the big money in the USA is still made with ordinary cigarettes. And by a very wide margin. The gap is still rather gigantic.
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