I've been toying with the idea of adding diageo to my portfolio for a long time. In addition to the brands, I find the still small market share (alcohol in general) and the growth plans in this regard particularly interesting. Also the good India range (I've been told that they all drink diageo whisky there). However, I have a problem with the intangibles in the balance sheet... after deducting them and in relation to the debt, tangible assets are negative. Of course, brands are part of the business model (they are intangible) and the current situation is a typical temporary problem, but I would feel much better if you could get the share at €25. Cheers!
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@Monnie didn't even know that alcohol is consumed in India. That makes it even more interesting :) Cheers
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•@Levinson_G In the Muslim areas, it is often forbidden (even if they drink more than before), but the trend is increasing and according to Wikipedia, 92% of the alcohol consumed is spirits. The high proportion of illicit distilleries to date and the government crackdown on them are also good growth factors for companies like diageo in the region.
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