First purchase - Pure Storage $PSTG (-1.02%)

With the new addition to my portfolio, I supplemented the current positions of $IBM (-1.49%) IBM and $MU (+1.6%) Micron Technology

1. company description

Pure Storage is a US company specializing in the development and sale of flash storage solutions for companies.

The company was founded in 2009 and is headquartered in Mountain View, California. Pure Storage offers a wide range of flash storage products, including all-flash arrays, flash NAS and flash SAN solutions.

Pure Storage's products are known for their high performance, reliability and scalability. The company serves customers in a variety of industries, including technology, financial services, healthcare and retail.

2. largest and most important customers

Pure Storage serves customers in a variety of industries. Pure Storage's most important customers include:

Amazon

Microsoft

Google

Facebook

Citigroup

JP Morgan Chase

Bank of America

UnitedHealth Group

CVS Health

Walmart

Target

3. competitors and market leaders

Pure Storage is one of the leading providers of flash storage solutions for companies. The company's main competitors include:

Dell Technologies

NetApp

HPE

IBM

Huawei

Micron

Samsung

The market for flash storage solutions is growing rapidly and is expected to continue to grow in the coming years. Pure Storage is well positioned to benefit from this growth thanks to its strong market position, innovative products and experienced management team.

4. vision for the future

Pure Storage's vision is to revolutionize the way companies store and manage data.

The company aims to achieve this by developing innovative flash storage solutions that are faster, more reliable and more scalable than anything on the market to date.

Pure Storage also wants to help its customers make better use of their data by providing them with tools and solutions to analyze and visualize their data.

5 Key innovations include

1. All-flash arraysPure Storage was one of the first vendors to bring all-flash arrays to market, offering significantly higher performance and reliability compared to traditional hard disk arrays.

2. Evergreen StorageWith Evergreen Storage, Pure Storage offers a subscription model that gives customers access to the latest flash technologies without having to upgrade their hardware.

3. Purity Operating SystemThe Purity Operating System is a software-defined storage platform that enables organizations to easily manage and scale their storage resources.

4. FlashBladeFlashBlade is an object-oriented storage platform optimized for storing unstructured data such as images, videos and documents.

5. DirectMemoryDirectMemory is a new category of memory that combines the performance of DRAM with the capacity of flash memory.

6. AI-powered data insightsPure Storage offers AI-powered tools to help organizations better understand and leverage their data.

7. Cloud integrationPure Storage offers solutions that enable the integration of flash storage with public, private and hybrid clouds.