1Mon
Thank you for your excellent summaries.
I really perceive Celsius as a strong competitor.
Celsius cans are not only next to Monster cans on the shelf, but also next to the "healthy stuff" food supplements and the like.
You don't even have to drink it regularly, but it's easier to reach for Celsius than a Zero product from Monster. I've also noticed that younger people in particular (even former Monster drinkers) have switched to Celsius. (small working environment)
The management will probably have to continue to comment on this, I am curious to see how or whether the market will continue to split.
I really perceive Celsius as a strong competitor.
Celsius cans are not only next to Monster cans on the shelf, but also next to the "healthy stuff" food supplements and the like.
You don't even have to drink it regularly, but it's easier to reach for Celsius than a Zero product from Monster. I've also noticed that younger people in particular (even former Monster drinkers) have switched to Celsius. (small working environment)
The management will probably have to continue to comment on this, I am curious to see how or whether the market will continue to split.
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@Gerit The management has said that people are still buying the same amount, but if it's not reflected, it's still hard, because the figures were already bottomless. Now Monster is showing once again that the industry is currently reaching its limits, which shouldn't help much now
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@topicswithhead Internationally they have grown but I would have expected more than 50 or rather 100% I mean in the UK they are now entering the market normally, France has started etc
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@Gerit apart from that you're still in Florida thought it's just vacation or now in another country
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1Mon
@topicswithhead can hardly wait for Celsius to be available in Germany.
I'm still in Florida until the end of the year đź‘Ť
I'm still in Florida until the end of the year đź‘Ť
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