Personally, I think that Adidas has a real trump card up its sleeve with the brand.
Adidas Originals has a real trump card up its sleeve. Here you can constantly draw on history and sell old things to young people as hip.
The Samba shoe was my absolute favorite in my youth and now young people are wearing it again.
No big development costs and so you can sell a cheap shoe with a high margin.
It is similar with the textiles - the logo with the three leaves stands for noble and high quality, which of course improves the margins.
For me personally, the revival of old was a smart move.
And it always reminds you of your youth.
Adidas Originals has a real trump card up its sleeve. Here you can constantly draw on history and sell old things to young people as hip.
The Samba shoe was my absolute favorite in my youth and now young people are wearing it again.
No big development costs and so you can sell a cheap shoe with a high margin.
It is similar with the textiles - the logo with the three leaves stands for noble and high quality, which of course improves the margins.
For me personally, the revival of old was a smart move.
And it always reminds you of your youth.
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@Tenbagger2024 I see it the same way, which is why adidas has been in the portfolio for 2 years and not nike
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