It will take time, certainly a few quarters, to bring about lasting change. But it will happen! Increasing advertising expenditure makes sense, in my opinion Nestlé is losing some of its presence in the media.
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@Jenz17 How long will the sell-off continue? At the moment I am considering buying in tranches or waiting.
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@Maximilian01 if you knew that... I already got in in tranches at over CHF 90, unfortunately that's how it is sometimes. I think this could be a historic opportunity. I like to go in with the typical 3 tranches. You might want to think about it 😉
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•Yes, I agree. It will take some time to recover... but it will come
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