@Cato_Bamboo "2024 was a tough year for Celsius Holdings (CELH 1.00%). The maker of healthier sugar-free energy drinks saw sales slump in the last quarter due to increasing competition and a change in strategy with its largest distributor........" I mean -92% in net profit 🤔
Everyone I asked who tried the drinks said that you can do without them in terms of taste. 🤔 For example, I also find $MNST extremely disgusting and far too sweet. But I also have to say that I'm not the right target group. I mainly drink water, coffee, Redbull, the occasional Cole Zero and beer/gin ☺️ Anyway, that's why it's not an investment case for me, even after the discount. It's very similar with chocolate $HSY, for example, once you've eaten $LISN and Milka (Mondelez). I believe that this is also strongly dependent on where you grew up due to habit. ✌️
@WinStreak77 yes in America, but I don't know if they could maintain growth. The preferences of Americans are known to be different from those of Europeans. As I said, I'm not sure whether they can gain a foothold in Europe and the rest of the world.
