Hello folks. Schnappi is thinking about everything all day long. This time it's all about comparing restaurant chains $CMG (-0.82%) and $WING (-0.71%)

Maybe there are some people here who have these companies on their radar and are more deeply involved. One question arises here: How does Wingstop make it to gross margins of software companies (83%), while Chipotle "only" makes it to just under 25%?

Wingstop lists "advertising fees" in its revenue structure. Of course, this may simply be because the company is active in the advertising market.

I have also added chatgpt's answer here.