UFC PARTNERS WITH $IBM (-0.87%)
AS FIRST OFFICIAL AI PARTNER TO ENHANCE FAN EXPERIENCE

Together, they’ll launch the UFC Insights Engine, powered by IBM's watsonx AI platform and Granite language models, to deliver real-time, data-driven insights during live bouts.

Fans will see advanced analytics on fighter tendencies, match projections, and methods of victory, integrated across UFC's broadcasts, social media, and in-venue screens, starting in early 2025.