Amazon's online car dealership with Hyundai is now live $AMZN (+0.26%)
$HYUD (+0%)
$005380

Today, for the first time, you can buy a new car - yes, a whole car - on Amazon.

Same-day delivery not guaranteed. 😅

The e-commerce giant's first foray into car buying is called Amazon Auto. The company is partnering with Hyundai dealers in 48 cities across the US to offer vehicles on the website. Customers can browse, order, find financing and arrange delivery in the familiar environment of Amazon's online ecosystem.

"However, if you're looking for anything other than a Hyundai, you're out of luck." At least for now 😉

"With Amazon Autos, we're bringing the simplicity and ease that customers expect from Amazon to car buying, one of their biggest purchases, while giving dealers a new channel to connect with a broad audience," Fran Jin, global head of Amazon Autos, said in a statement. "We're thrilled to have Hyundai as an exclusive launch partner and look forward to welcoming more brands and expanding our selection for customers as the program grows."

"We're bringing the simplicity and ease that customers expect when buying a car on Amazon."

Amazon first announced its plans to enter the car buying space last year. Previously, customers could browse car dealerships and compare prices on Amazon - but not actually buy a car. By partnering with Hyundai, Amazon has finally added an important piece to the puzzle. And importantly, the final seller of the vehicle is still the dealer...Amazon's platform will be the middleman between the customer and the dealer.

So Amazon needs to appeal to dealers almost as much as it does to car buyers. The company advertises that it can offer "a new sales channel that connects them with millions of Amazon customers". And with over 310 million active users, Amazon certainly has the numbers to back this up.

Trade-ins are also accepted through Amazon's new auto vertical. Customers must answer a series of questions about the condition of the vehicle, after which the request is processed by an "independent valuation service" to determine the value of the trade-in.

Conclusion:

Another milestone for Hyundai and probably also for Amazon 💪