New target group / demand in the gaming industry
Interest in computer games among older people continues to grow. The number of gamers over the age of 45 will increase by 8 million in 2020, so in principle a new market is potentially opening up with computer games being developed specifically for the older population. What do you think, what kind of computer games would be particularly interesting for such a target group and which companies are perhaps already implementing this today?
I would be interested to know which criteria a game has to fulfill in order to be well received by 45+ year olds. I'll do some research on this when I get the chance.